Also included is Rasmus Hildebrand, alumnus of the TH Lübeck, who now works as a founder and managing director of his own marketing studio and conveys practical strategies for visibility in a workshop.
From studies to your own foundation
Rasmus Hildebrand has from 2019 to 2023 Information technology and design studied at the Technical University of Lübeck. During his studies, he not only laid the foundations for design, development and strategic thinking, but also developed the desire to make Lübeck’s innovative strength more visible.
During his studies he was founder of the Exord design studioswhich is responsible for the branding of the St. Petri University Church. At the same time, he initiated that together with fellow students Culture magazine 53 ° Northwhich Lübeck pictures and stories are devoted to and can still be found in the city library.
In 2024 Hildebrand founded his own Studio C-4that specializes in branding, marketing and strategic positioning. With communication strategies for sustainable projects, C-4 institutions such as that Fraunhofer Imte,, connectshub or Kiel.Works in their visibility. In 2024 alone, the studio achieved over nine million impressions on social media.
Communication strategies are my strength and passion, and I want to make sustainable projects visible. That’s why I fully focused on marketing
says Hildebrand.
Workshop: From now on to visibility
As part of the Start-up shortcuts Rasmus Hildebrand passes on his knowledge. From now on in his workshop on visibility: Your timetable for reach experience participants, how algorithms work, how to achieve their target group and how offers can be successfully positioned in the digital world. A first idea creates a clear roadmap for visibility.
The workshop is aimed at those interested in starting up and everyone who is already working on an idea. Participants bring their own founding idea and develop an individual strategy, concrete content ideas and valuable impulses on site.
Start-up shortcuts-found digitally faster
The event is aimed at students, employees and those interested in start-up from Schleswig-Holstein who are planning to start a company or are already working on a project. Together with the CAT Meldorf, the TH Lübeck offers exciting impulse lectures, practical workshops and space for exchange and networking.
When? Thursday, October 23, 2025, 2:00 p.m. – 7:00 p.m.
Where? Bauforum, Technical University Lübeck
Program at a glance
| Time | Program item |
|---|---|
| 2:00 p.m. | Welcome, objective and presentation of the speakers |
| 2:20 p.m. to 2 p.m.: 45 a.m. | Impulse lectures |
| Carina Seliger (Femcycle): Things that I would have liked to know as a founder from the start | |
| Roman Spendler: Reasons in the AI age-Recognize opportunities, start faster | |
| 3:00 p.m. – 5pm | Workshops (parallel, max. 10 participants per workshop) |
| From now on visibility-with Rasmus Hildebrand (C-4) | |
| Digital platforms that make your work easier – with Benjamin Peters (TH Lübeck) & Marco Habschick (founder platform) | |
| From the commercial registration to financing – with Thomas Tucker (startup), Nina Jerke (Cat Meldorf) & Christian Hank (ib.sh) | |
| This is followed by an open Q&A session and time to network at finger food and drinks. |
The participation is for freehowever, the workshop locations are limited to 10 people each.
Register now and secure space: To register