Anyone who was at Pitti Uomo in Florence last month immediately felt it: personal contact remains indispensable in the fashion industry. In perfectly styled trade fair stands are spoken, touched, tried on and sometimes also ordered directly. But behind these personal meetings there is a digital level that is at least as crucial for the success of a brand: the software that accompanies sales teams, sales representatives and retailers around the entire trade fair process.
Sure, you have something nostalgic – the traditional order books with quantities noted by hand per size. But it is even more efficient. Anyone who writes orders today does the digital and real time, directly in the fully integrated B2B web shop.
A platform instead of many individual tools
At Itsperfect, this digital basis has been firmly anchored in the in-house ERP system for over ten years. Via the user-friendly B2B portal, fashion brands can control all steps of the Wholesale chain: from the presentation of new collections to cooperation with sales representatives to orders, invoices and returns. With the launch of the new B2B web shop from Itsperfect, this process is now even more intuitive and visually appealing than ever. Which distinguishes the solution: the seamless integration with your own Itsperfect-ERP. No separate tools, no manual back and forth, no delays. Instead, representatives and retailers receive access to inventory, customer data, prices, notes and delivery dates in real time.
Virtual showroom for fashion brands
The web shop works like a digital showroom, in which brands visually impressively present their collections with several images in high resolution, embedded YouTube videos and 3D views. All product information on materials, drops, fit and delivery dates are directly linked to the article in the ERP system. Representatives and retailers always see exactly the same current data.
Simple order for retailers
Wouldn’t it be ideal if retailers can give up their orders themselves, view invoices and keep an eye on delivery dates at any time? And also handle returns and returns independently, including the right return labels?
What consumers have long been used to in online shopping is not yet a matter of course in B2B sales.
In the B2B environment of ITSPERFECT, retailers can use a clear view that shows all available sizes and colors with just a few clicks. Concept orders, direct orders and return tours are processed in a single system.
In the B2B solution, retailers keep an overview of their order at any time and can download confirmations with one click. If an order is sent, you will automatically receive all important shipping details, including tracking link, quantities of items and the name of the shipping service provider. Payment is made quickly and easily directly in the web shop, via Mollie or Adyen. And if an article is not available in the shop, it can be delivered directly to the end customer thanks to the current storage overview.
Digital office for sales representatives
The role of the sales representatives remains central, especially in the international wholesale. So that you can work efficiently in a digital environment, itsperfect provides you with your own digital back office. Here you can record (pre-) orders with just a few clicks, call up customer data and view delivery overviews-at any time, device-independent and also on the go.
The possibility of evaluating statistics according to the brand, customer, collection, sales order or invoice provides valuable insights. At the same time, the entire administration with clear representations per brand and customer remains up to date, with practical filter functions and simple download options.
At trade fairs and in showrooms, representatives can easily record barcodes by showroom scanning, collect articles and enter orders directly. The integrated CRM function also supports the maintenance of customer relationships: Notes, memories and contact processes can be conveniently saved and tracked later. In this way, the personal exchange does not remain bound to the booth, but continues seamlessly afterwards.
The future of the order process
What once started with handwritten orders in a notebook has become a completely digital experience in 2025. For brands, sales representatives and retailers alike, the focus is on cooperation in real time and transparent processes. From the pre-order to trade fairs and in the showroom to delivery and the reordering during the season, modern software supports every step of the process. What the fashion industry is essentially preserved is that personal contact, emotional experiences and a strong sense of style. At the same time, new opportunities for efficiency, growth and greater customer loyalty open up. Anyone who connects both-experience and structure-creates a clear advantage in the Wholesale Business of tomorrow.
Curious about the possibilities? Then simply contact itperfect-either via +31 85 016 0175 or directly by email to [email protected].
About itsperfect
Itsperfect is the most advanced and user -friendly software solution for fashion brands. All important processes required for the operation of a fashion company are summarized in a complete ERP package. With a fully integrated B2B shop, a separate point of sale (POS) and special modules for Product Lifecycle Management (PLM), Warehouse Management (WMS), a supplier portal and sustainability management. Available around the clock over every device and with over 50 out-of-the-box integrations.
The platform brings out a new release every quarter that specifically deals with the wishes of the users and current market developments. For example, an integrated digital product pass and their own return and exchange portal were recently introduced. Everything with the aim of supporting fashion brands in always being one step ahead of time. The basis is the ERP system, the possibilities are endless.