The Berlin streetwear brand Highsnobiety is bringing its event format “Not in Paris” to London.
Max Berger, Highsnobiety’s Chief Commercial Officer, announced the cultural festival for February 16-19 in London on his LinkedIn page.
Originally conceived as an online exhibition during the pandemic, “Not in Paris” became a physical event in the French capital with its fourth edition. The streetwear brand has brought together creatives from the fields of art, fashion, music and design twice now. The cultural festival included a pop-up by the label, various collaborations and events and projects relating to fashion, gastronomy and culture.
Now the event series appears to be moving to a new city for the first time. Visitors to “Not in London” can look forward to “panel discussions,” “community events” and parties, Berger wrote on his LinkedIn page. The program is created in collaboration with, among others, the traditional British brand Barbour and the British luxury department store Selfridges.