From adidas Messi to Shiffrin’s Longines

A World Cup is well worth a line. Lionel Messi, PSG star and world champion with Argentina, is in football what Michael Jordan was in basketball. Now there’s the Messi line created by adidas for him. The new pack is called “L10NEL M35SI”. The basic product combines some of the iconic boots worn by the champion in the past in the graphic elements. The design of the shoe, XSpeedportal, already worn in Ligue 1 and Champions, is characterized by an orange, black and blue color that traces its history as a testimonial of the company with the three stripes. Underneath, the shoe is built on a chassis that allows for optimal direction changes and speed. The line designed by adidas for the Pulce also consists of the caricature version of the t-shirt: black with a print that reproduces the footballer in action with a blue shirt and white and orange splashes. On the back, as for the shirts worn on the field, the name in block letters and the classic 10. The shorts are black with a small embroidery and the black sweatshirt with a stylized M. (Francesco Velluzzi)

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