The Italian luxury shoe store Fratelli Rossetti has opened a new flagship store in the Galleria Vittorio Emanuele II shopping center in downtown Milan. In addition to locations on Via Montenapoleone and Corso Magenta, the opening of a third store in Milan shows the brand’s expansion in stationary retail.
The interior of the new 120 square meter boutique was designed by the Milan-based architecture firm Architude based on the tradition of craftsmanship and the quality of the brand. In addition to black iron pillars, traditional Italian materials such as Murano glass and yellow Siena marble were used.
The furniture was kept transparent and light and does not distract from the centerpiece of the shop, the restored original floor of the Galleria. Seats made of leather and velvet invite visitors inside to try on and linger. Modern elements such as integrated LED walls with changing images offer the opportunity to view articles from the entire collection.
Two more locations are planned for the end of January at Milan’s Linate and Malpensa airports. The brand is also planning to expand its branch network internationally: two boutiques are planned shortly in Sao Paulo and a flagship store in the exclusive Dubai Mall.
Fratelli Rossetti was founded in 1953 by the brothers Renzo and Renato Rossetti in the Lombard village of Parabiago, about 30 kilometers from Milan. In 1968 they launched the “Brera”, a leather moccasin with tassels, a novelty that was well received for its comfort and style.
Since the death of Renzo Rossetti in 2014, his sons Diego, Dario and Luca have continued the family business. The production of the largely hand-made shoes and accessories is still largely anchored in the hometown of Parabiago.