From 26 September to 16 November the exhibition will be staged at the Palazzo dei Musei in Modena. From December 2025 he will stop in Rome at the headquarters of the Ministry of Business and Made in Italy
Over sixty shots made in the Ferrari plants of Maranello, in two moments almost forty -five years away from each other. It is the heart of “Business looks. Mimmo Frassineti photographed Ferrari”, the photographic exhibition promoted by CDP and Foundation of Modena, in collaboration with Ferrari, inaugurated in the new wing of the city museums. An exhibition itinerary that intertwines the industrial history of the country with the contemporaneity through the eye of the photographer and journalist Mimmo Frassineti. To tell the evolution of Ferrari production, the exhibition puts two series of images in dialogue: the first, dating back to 1980 and kept in the historical archive of the CDP group, and the second, specially commissioned to the master 44 years later. Frassineti met Enzo Ferrari in 1980: “I didn’t know if he would agree to be photographed. Instead he was very helpful,” he recalls. “The factory was a single vast environment that housed the various processes”. On the initiative of Cassa Depositi e Prestiti, the photographer returned to the factories in 2024: “The small artisan factory of forty -five years ago is today a hyper -technological industry, which however has not lost the artisan vocation, thanks to workers and workers with their passion and competence”.
The importance of memory
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“This exhibition testifies to the commitment of Cassa Depositi e Prestiti in enhancing business culture and strengthening that dialogue between industry, art and territories that characterizes our work – said Giovanni Gorno Tempini, president of Cdp. – Support for art and culture is a way to tell the entrepreneurial history of yesterday and today as a stimulus to look at the future, but also a lever to promote the social and economic development of the territories”. In fact, the exhibition falls within the largest project of digitization and enhancement of the historical photographic archive of the CDP group, which retains over 20,000 images on Italian industrial evolution, from the thirties to the nineties of the twentieth century. Matteo Tiezzi, president of Fondazione di Modena was also present at the inauguration: “This exhibition, which with artistic gaze captures social and productive dynamic, reminds us that our competitive advantage is cultural before technological: the ability to keep art and workshop, precision and beauty together together, yesterday and tomorrow”.