Gerard Joling has an extraordinary lucrative TV contract with RTL 4, so brand retention is very important in his case. How that is achieved? “There is a four -person team on it.”
It has been a public favorite for years: Gerard Joling. Many people like to see him appear in programs or on stage, and that has earned him a very lucrative contract with RTL 4. It is for the entertainer case to protect his brand and, above all, not to make statements that can fall poorly with some of the masses.
Censure team
Gerard has stopped writing Islam-critical columns and TV boss Peter van der Vorst has last minute Decided to throw his TV show Gerard and the foreigners into the trash. Why? The risk was life -size that Geer would be put down as Xenophobic, and then you soon end up on the reserve bench.
At the moment, Geer is on a transmitter with its own real -life soap and the raw material of it apparently also contains many images that are unsuitable for broadcasting. There is a real censure team to avoid controversies.
Four -piece team
According to Gerard, his soap goes past a lot of layers before it ends up on television. When asked whether many of his statements are dagging, he says in De Telegraaf: “It is not too bad for me.”
He continues: “At the channel, three, four men before broadcast is looking at whether it is all justified. That’s how it goes nowadays. But that’s how I am also a bit protected, because of course you can’t just call everything.”
Country Wilma
Yet Gerard does not let himself be completely silenced. “Of course you can’t say everything anymore nowadays. But if my girlfriend Country Wilma says that her knee is fat, I can’t help you to notice: not only your knee! Yes, I am. And if that could not be possible, then you won’t have much left.”
Where the soap is easy to assemble, the Gerard team sees the greatest risk in performances in live programs such as today Inside. If Geer says something wrong there, it can no longer be cut out. How is that going?
VI-flow
Wino Omtzigt, Geer’s manager, says in it Ad That such a performance at VI is really a risk. “With today Inside, he has been in a flow for a while that he just called some things too easy there. I didn’t even look, because then I sat with crooked toes. That I thought: keep your mouth shut.”
A tough opinion is fun, but your market value is more important, thinks Wino. “Of course you have to deal with several parties, contracts and such. So you have to pay attention to that.”