• Netflix is recreating a scene from the movie “The Gray Man” in the Metaverse Decentraland
• Users can play scene as a mission and win wearables
• Netflix isn’t the first company to have a Metaverse presence
Netflix is partnering with Decentraland for The Gray Man promo
According to website The Crypto News, Netflix has recreated a landscape from the film “The Gray Man” in the Metaverse Decentraland. The replica is supposed to be a labyrinth that users can explore interactively in the virtual world as a kind of game. Before entering the maze, listen to the film’s original music and a guide from Ryan Gosling, the protagonist of The Gray Man. The reason you encounter a Netflix movie maze in the Metaverse is a collaboration between Netflix Latin America and Decentraland. This is mainly used for advertising purposes. As Decentraland Foundation art director Martin Shibuya explained to The Crypto News, by recreating an actual movie scene, the intention is not only to attract fans of the flick, but also to attract users who happen to be in Decentraland to “The Gray Man” to inspire. They would discover the maze and play, which might tempt them to watch the film. According to this, both Netflix and Decentraland can benefit from each other’s “customers”.
advertising
and trade other cryptos with leverage (long and short)
and other cryptocurrencies have recently corrected significantly. Trade cryptos such as Bitcoin or Ethereum with leverage at Germany’s No. 1 CFD provider and participate in rising and falling prices.
The Gray Man: Metaverse Mission
The maze built in the Metaverse and the associated experience are touted as “The Gray Man: Metaverse Mission”. It’s a kind of game or challenge that’s supposed to be in the style of the Netflix spy thriller. “To be the best agent in the world, you have to be the best agent in the Metaverse,” is how Decentraland describes the mission. Whoever finds the fountain in the labyrinth the fastest and secures a USB stick with secret information can win so-called “wearables” for their avatar. The wearables are characteristic looks of the three main agents: These are Sierra Six’s jacket, Lloyd’s mustache and polo shirt, and Miranda’s blazer and bob. In order to find the fountain, the film-specific knowledge of the users is put to the test in the form of a quiz or test. As a result, those with the greatest knowledge are the quickest to get through the maze.
More and more brands are entering the Metaverse
Netflix isn’t the first company to appear in the Metaverse for “promoting a product.” According to Ledger Insights, there is now a real trend among brands to use new ways to contact customers in the metaverse. The aim is to open up new revenue streams and increase consumer loyalty. Other companies with an existing Metaverse presence include banks JPMorgan and Fidelity. These are said to have acquired virtual property in Decentraland in the past. HSBC has also advanced to become a digital landowner. Unlike its competitors, however, HSBC did not opt for Decentraland, but for The Sandbox. In addition to banks, fashion brands have also found their way into the Metaverse. According to Ledger Insights, Forever 21 and Dolce & Gabbana, among others, were part of Decentraland’s “Metaverse Fashion Week 2022”. In addition, a Pride parade took place in Decentraland, where MasterCard was the main sponsor. As can be seen, it is becoming increasingly important for companies to meet their customers in the virtual world these days.
Nicolas Flohr / Editor finanzen.net
Leverage must be between 2 and 20
No data
Image sources: PopTika / Shutterstock.com, dennizn / Shutterstock.com