The sweet disappointment of Christmas: Aladdin and Paradis chocolates shrink, but the price increased even further.
Screenshot from Marabou’s new Aladd box from the S-chain online store. S-stores
Marabou’s popular Aladdin chocolate box is reduced, says Aftonbladet. In the past, the chocolated box has been 500 grams of size and now the size of the package shrinks to 410 grams. The same applies to the manufacturer’s Paradis chocolates.
The beloved classic is not quite the same, and there may be a bit of friction in the feeling of Christmas. In Sweden, the recommended price for a 500 gram chocolate box last year was SEK 119 (€ 10.81 in the current course). Now the 410 gram box is asked for SEK 129 (€ 11.72). This means that the price increase is more than 32 % per hundred convection grags. The packaging looks approximately the former.
In Finland, for example, the new 410 gram Aladdin box is € 7.95 in the S-chain online store and EUR 7.90 in the K-Group online store.
About the change with previous newsletters Ilta-Sanomat It is also reflected in the Aladdin box’s taste selection. Four flavors leave the box: rummirus, autumn nougat, orange cinnamon and strawberry crisp. The replacement will be introduced as a new flavors of Dreamrisp and Vanilla Fudge, says IS.
At least on Wednesday, the S -chain was still on sale Marabou Aladdin chocolates in a 500 gram pack for EUR 6.55, which means that the price per kilo of chocolates has risen significantly in Finland.
-We have long seen the strong rise in raw material costs in our supply chain. The key ingredients have reached record high prices, and energy, packaging and transportation costs are also relatively high. This combination of marketing factors means that production at our factory will continue to lean up compared to the previous one, said Julia LindbergMondelēz Swedish CEO in a previous press release according to Aftonbladet.
In Finland, the shrinkage of your favorite boxes first told MTV.