Football World Cup: Adidas has problems with certain DFB jerseys

High demand

Adidas has a problem with the DFB jerseys

With the start of the World Cup, sales of DFB jerseys also skyrocket. Some players are particularly popular – and that’s what gets Adidas into trouble.

The supplier of the German national soccer team, Adidas, has a problem with the letter V: Fans are currently unable to order original jerseys online with the names of the players Kai Havertz, Alexander Pavlović and Deniz Undav – the letter was missing during the flocking. Adidas confirmed a corresponding report in the “Bild” newspaper.

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“Due to the high demand for flocking of the players Undav, Havertz and Pavlović, there were short-term bottlenecks in the availability of the letter ‘V’,” explained a spokesman in Herzogenaurach. “In collaboration with our partner 11teamsports, we were able to quickly resolve this so that the flocks with the letter ‘V’ will soon be available to order online again.”

Selling jerseys around tournaments is big business for sporting goods manufacturers. Adidas, which supplies 14 of the 48 World Cup teams, reported sales directly related to the major event in the USA, Mexico and Canada at one billion euros. The company does not say how much of this goes to jerseys.

The German team’s blue away jersey has been sold surprisingly often so far. Demand increased significantly overall after the announcement of the DFB squad and the start of the tournament. The sales prices are comparable in all countries, it said. In Germany, two qualities are currently offered for prices of 100 and 150 euros.

“The away jersey is performing well above the comparable values ​​for Euro 2024, while the home jersey is quickly catching up with strong growth,” said the spokesman, without giving specific sales figures. The Adidas trefoil logo can be seen on the away jerseys for the first time at a World Cup in 36 years. The pink away jersey from 2024 was considered the best-selling national team away jersey to date.