This Christmas season, fashion brands and designers are not just designing the windows of luxury department stores. They also decorate the Christmas trees for luxury hotels across London. Claridge’s unveiled a 4.9 meter high tree decorated with bows designed by Daniel Lee for Burberry. The Londoner chose the ethereal aesthetic of Susan Fang. The One Hundred Shoreditch, on the other hand, brought a monstrous touch to the Christmas season with Charles Jeffrey.
Claridge’s – Daniel Lee and Burberry
The London luxury hotel Claridge’s in the Mayfair district has a long tradition of commissioning fashion designers and brands to design its Christmas tree. From Karl Lagerfeld to Alber Elbaz to French fashion house Louis Vuitton, many have brought their aesthetic to the hotel’s Art Deco lobby.
This year the hotel chose Daniel Lee, Burberry’s creative director. He designed a Christmas tree that celebrates craftsmanship, tradition and holiday magic. The magnificent 4.9 meter tall tree is decorated with colorful bows made from surplus Burberry fabrics. The tree is also covered in wild foliage and thistles, the national flower of Scotland. This is a nod to Burberry’s connection to the Highlands, where the brand’s cashmere scarves are made.
Brass bells, inspired by the house’s ‘Equestrian Knight design’, and handmade baubles by a British glassblower also decorate the tree. A golden crown sits at the top. At the base of the tree are oversized chess pieces as well as cozy pillows and blankets.
“Claridge’s felt like home from the moment we arrived. It is a true symbol of elegance and British heritage, where I have shared many special moments over the years,” said Lee. “Being invited to design the hotel’s annual Christmas tree is a great honor. I saw it as an opportunity to celebrate tradition and togetherness, and to express the season through bright colors and rich textures. Christmas is my favorite time of year.”
The traditional tree is part of a larger festive design at the hotel. This also includes a collaboration with Claridge’s for the annual Christmas bauble. Each hand-painted design features the Claridge’s teddy bear in a bellboy’s uniform, dressed in a classic Burberry trench coat and scarf. Two traditional British brands are combined in one collector’s item.
The hotel’s porters also wear the iconic Burberry check scarves to greet guests and visitors. The check pattern is also found on the key card holders and in the elevator, which has been redesigned with a plush sofa and pillows.
The Londoner – Susan Fang
The Londoner, a boutique hotel in Leicester Square, has unveiled a Christmas tree in collaboration with fashion designer Susan Fang. It’s called ‘The Crystal Dream’. The Christmas Tree brings Fang’s signature dreamlike world to The Londoner’s holiday season. It transforms the traditional tree into a poetic, futuristic masterpiece that shines with a dazzling glow.
The sculptural, all-white installation is inspired by an ‘air flora fantasy’. It combines transparent spheres with oversized 3D printed flowers. These shimmer in delicate pink tones and an iridescent shine. The impression is that you are entering a crystalline dreamscape in which every ball seems to breathe and shine as if it were made of pure light.
The Goring – Lulu Guinness
For its Christmas celebrations this year, The Goring has collaborated with British fashion and accessories brand Lulu Guinness to design the hotel’s two trees. Lulu Guinness worked with creative studio Makerie on the playful and imaginative decorations. The ‘London Calling’ Christmas tree in the lobby is wrapped in scarlet ribbon decorated with Lulu Guinness’ signature red lips. At the base of the tree are miniature postboxes and telephone boxes from London.
Just around the corner, the ‘In Bloom’ Christmas tree creates a festive garden in shades of pink, yellow and deep burgundy. It is complemented by Lulu Guinness’ flower baskets and some of The Goring’s popular sheep hiding among the branches.
Every decoration, from tiny telephone boxes to winter floral arrangements, has been handmade using only paper and cardboard by Makerie Studio in England.
100 Shoreditch – Charles Jeffrey
The 100 Shoreditch hotel in East London has opted for an unconventional Christmas tree. Designed by Scottish designer Charles Jeffrey, it depicts a ‘failed’ Highland Christmas tree. More work of art than traditional tree, the ‘Monstrous Highland Tree’ impresses as Jeffrey constructs a tree packaged for shipping.
“In the Highlands, Christmas trees are not gentle,” explains Jeffrey. “They are unruly things, drunk, noisy, and full of bad ideas. If one is felled, it is too dangerous to leave it out in the open. Tradition holds that they must be sealed in cardboard, shipped north, and tamed by Santa’s helpers before they are allowed near decent company.”
“This one didn’t make it. He broke free along the way and found his way to One Hundred Shoreditch – still packed, still half alive, still cursing!”
The Maine Mayfair – Annie’s Ibiza
The Maine Mayfair in Hanover Square has unveiled a Christmas tree designed by Annie Doble, founder and designer of Annie’s Ibiza. It celebrates the shared spirit of glamor and festivity. The Christmas tree is an opulent, festive wonderland. Bows and balls are decorated with recycled fabric scraps from Annie’s Ibiza’s Christmas collection. They are elaborately embroidered by hand and represent important clothing for the brand.
Commenting on the inspiration, Doble said in a statement: “We wanted to capture all the magic and playful elements of Annie’s designs. We were inspired by best-sellers and our newly launched, exclusive Christmas capsule.”
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