Five brands with fresh wind

The Berlin fashion week is more and more a position between the Great Fashion Weeks in Paris, Milan and London as an underdog. Well -known names such as GmbH and Marie Lueder are there again this season and show their current collections. The German capital also lives from a changing range of established and new brands that bring a breath of fresh air to the metropolis.

Some of the newcomers have already celebrated international successes, while others will present their first catwalk collection at a large fashion week. In their luggage, the aspiring brands have a good portion of do-it-yourself aesthetics with a pinch of upcycling as well as fresh ideas and creativity.

Colrs

Colrs was founded in 2017 by ZEC Elie-Meir. The Haitian-German designer started with simple upcycling projects in his children’s room and later studied Men’s Tailoring at the Esmod fashion school in Paris.

With Colrs it is always summer. A feeling of lightness and happiness runs through every collection. For this, Elie-Meir brings his multicultural background with a style inspired by cheerfulness and punk that exudes a certain naivety.

Elie-Meir presented his first catwalk collection in Lagos, Nigeria. In addition, Colrs was represented at the New Wave Showroom of the Berlin PR agency Reference Studios during the Berlin fashion week last season, followed by the Berlin International Sales Showroom in Paris in September. Now the brand returns to the catwalk and shows its collection for the first time in the form of a show in Berlin

For the current collection, the designer is inspired by the “effortless coolness factor” by the former Fiat leader Gianni Agnelli and the self-confidence of racing drivers of the 50s such as Stirling Moss and Juan Manuel Fangio.

Kasia Kucharska

The Berlin brand Kasia Kucharska was founded in 2021. It reinterprets traditional craft with technologically advanced manufacturing techniques. Instead of sewn pieces, the brand relies on latex products that are manufactured with a special printing technique. For this, Kasia Kucharska processes the liquid latex, adds color pigments and then prints the final cut parts. This approach is to avoid production waste.

Kasia Kucharska brings the natural rubber material into different patterns, which lay around the body in the respective pieces such as bodysuits, tops, leggings and also clothes like a second skin. It sometimes looks like you have painted the straps: painted in the inside with a high -pressure area of ​​a weather map or a sea of ​​flower.

The brand was recently awarded the fashion find of the Vogue fashion magazine and the German fashion association Fashion Council Germany.

Andrej Gronau

The fashion designer Andrej Gronau born in Germany acquired his master’s fashion at the fashion and art college Central Saint Martins in London. He was awarded the Isabella Blow Award for his final collection, which is awarded by the British fashion association. One day after presenting his final collection at the London fashion week, the online retailer contacted him to commission a capsule collection. This was the starting signal for his own brand, said Gronau.

The Ready-to-Wear brand, founded in 2022, combines playful design with craftsmanship such as knitting goods and traditional tailoring. Elaborate details and expressive silhouettes complete the collections characterized by childish imagination.

Gronaus collections are presented twice a year in the Paris showroom by industry expert Angela Farrugia. In addition to Europe, the brand is particularly popular in Japan and South Korea, where Andrej Gronau is represented by three “important dealers: inside”. His pieces are also repeatedly worn by Korean pop bands such as Illit and Newjeans in music videos and appearances.

Palmwine IceCream

Kusi Kubi, founder of Palmwine Icecream (PWIC), brings the lively energy of Accras into the gray London. The brand’s starting shot goes back to 2018 when Kubi goes to his roots in Ghana on a trip to his roots and approaches again with culture, traditions and handicrafts. A year later, he founded the brand, in which the Cantamanto market for second-hand clothing in the Ghanaian capital is the focus of inspiration and procurement, which was recently destroyed by a major fire.

The designer used the market to find clothes and materials for his collections and to design gender -neutral pieces from them. A mixture of modern tailoring, refined handicrafts and avant -garde aesthetics combines PWIC that range between casual streetwear, royal opulence and cultural influences.

PWIC is the first African brand that was awarded as the winner of the BFW concept competition in the ‘Berlin Contemporary’ category. At the same time, it is also the brand’s Berlin debut.

“Even before I had the opportunity to present here, I felt a special affection for Berlin. The city has this incredible ability to form your own identity, which I find really inspiring, ”said Kubi. “The same sense of individuality also shapes the Berlin fashion week and makes it so unique. Berlin and Pwic are created for each other. The city’s energy and the vision of the brand harmonize perfectly. “

Laura Gerte

Laura Gerte builds the brand on the two pillars of sustainability and self -confidence. The Label based in Berlin focuses on powerful femininity. The upcycling pieces are a mixture of drama, playfulness and future punk, explains Laura Gerte. The current HW25 collection “Looped & Bound”, which is presented at Fashion Week, was inspired by cyborg theories and the merging of people and machine.