The Arket brand, which belongs to the Swedish clothing group Hennes & Mauritz AB (H&M), is expanding into Switzerland.
The first Arket store is located in Zurich’s Swiss Life Brannhof shopping center, the brand announced on Thursday. There, Arket offers fashion and accessories for women, men and children as well as furnishings in an 800 square meter sales area. The concept is complemented by its own café, which is developed and managed by the Swedish chef Martin Berg.
“We are very pleased to announce the opening of our first Arket store in Zurich and to meet our Swiss customers in person,” said Arket Managing Director Pernilla Wohlfahrt. “We look forward to welcoming even more people into our world to offer them a complete lifestyle experience that combines our wide-ranging fashion collections with everyday design and a vegetarian café.”
