Fiorucci opens a new space for art and culture in the fashion city at the start of Milan Men’s Fashion Week.
‘Circolo UltraFiorucci’ is part of Fiorucci’s commitment to continue its legacy as a symbol of cultural innovation and creativity across all disciplines, the Italian brand said on Thursday.
“We are very pleased to open this space, which plays a crucial role in the design of the new Fiorucci,” said Fiorucci CEO Alessandro Pisani. “The diversity of voices surrounding Francesca Murri’s creative vision allows us to add meaningful layers of storytelling to the community we target, in line with the brand strategy.”
At the opening on Friday, Fiorucci presents the exhibition ‘Market’ by artist Thomas Jeppe, curated by the Parisian art institution The Community. As the name suggests, a marketplace is the focus of the multimedia exhibition, which combines installations, painting, photography, video and sound.
The current exhibition at ‘Circolo UltraFiorucci’ – at Via Lomazzo 19 in Milan – is open from January 17th to February 9th.