Iltalehti’s survey of almost 1,300 respondents revealed what Finns value most in mascara.
Certain characteristics of mascara are most important to consumers. Prostock studio / Alamy Stock Photo
Flexibility, length or thickness? Or water resistance, caring composition or naturalness? We asked our readers what they think is the most important feature of a mascara.
What is the most important criterion for you when buying new eyelashes? Pictured is Kendall Jenner. Sean Thomas/Courtesy of Adanola, AOP
As we said earlier, by far the most important makeup product for many Finns is precisely mascara.
We asked Iltalehti readers to name their most important criteria for eyelashes. A total of 1282 of our readers answered the survey.
The single most important makeup product in most Finnish makeup bags is mascara. Pictured is Natasha Poly. David Fisher/Shutterstock, AOP
Eyelashes (about 22 percent) were most expected to have a lengthening effect. The second most desired effect was volume on the eyelashes, which was desired by about 20 percent of the respondents. The third most important feature was the water resistance of the mascara, which was the most important criterion for about nine percent of the respondents.
In addition, many hoped that the eyelashes would be curved, not clumping, and that the eyelashes would not cause allergies or sensitize the eyes.
MORE ON THE SUBJECT
These are Iltalehti’s readers’ most important criteria for lashes:
- Lash length
- Thicker lashes
- Water resistance
- Curvature to the eyelashes
- Non-caking
- Does not cause allergies or sensitize the eyes
- Separated eyelashes
- Water solubility on removal
- A natural result
- I don’t wear mascara at all
- Long lasting result
- Easy to remove
- Intense color
- Something other than these mentioned options
- Color options in addition to traditional black
- A caring composition
- A particular favorite brand
- Suitable for contact lens wearers
- Natural cosmetics
