The Finnish World Cup Rally was a successful event.
Kalle Rovanperä drove second in the Finnish World Rally Championship. Vesa Pöppönen / All Over Press
The Finnish World Cup Rally held in August was a success in terms of spectators and financially.
According to Secto Rally Finland’s announcement, the direct tourism income of the Finnish World Rally Championship for the Jyväskylä region is 17.5 million euros.
230,000 spectator experiences were recorded in Jyväskylä. On the other hand, the visitor record was broken at Harju, when 19,500 spectators showed up for the first special test on the opening day of the rally.
– The results are excellent after the difficult corona years. We are now nicely back in the group of major events and a favorite of the audience. The financial impact of more than 17 million euros is big for the Jyväskylä region, but also significant at the level of the whole country, AKK Sports Oy’s Director of Finance and Administration Markus Häkkinen said in the announcement.
– The World Cup Rally brings significant income to hundreds of companies, not to mention supporting the vitality of local associations and clubs. In addition, the great atmosphere of the event came out again strongly in the visitor feedback as a significant attraction factor, he continued.
The rally was won by Ott Tänak driving a Hyundai. The second and third places on the podium were taken by the Finnish Toyota drivers Kalle Rovanperä and Esapekka Lappi.
– The economic impact is significant for the companies in our region, and the feedback the city has received from entrepreneurs has been very positive. The international visibility gained during the event is also of great value to the city, which increased even more this year, Mayor of Jyväskylä Timo Koivisto your sum.
