Accessible spaces and advanced experience model: the new structures will be left to the Lombard capital. The works will end in the first part of 2026
The sport at the center of everything. First the “world” of football between fairs, won, then the departure of the first stage of the Giro d’Italia Next Gen. now Milan-Cortina 2026, the event that everyone awaits. The Winter Olympics that will make Italy speak all over the world from here to February. Fiera Milano is the official partner of the Olympic and Paralympic winter games of Milan-Cortina 2026. A link that strengthens the relationship with the city, with the territory and confirms the importance of sport in the Fiera Milano strategy that marches together with the Milan Cortina 2026 Foundation. The partnership was born, in fact, from the shared will to contribute to the success of the games and to leave a significant, sustainable and lasting impact, above all, the generations, Future. Fiera Milano has long put sustainability in the foreground at the center of the Olympic project. Therefore the Olympic event is designed to have a low environmental impact model. Thanks to the largest photovoltaic system on the roof of Italy with an area of 300,000 square meters and a power of 18 MWP and the urban district heating system powered by recovery sources, the Olympic pavilions will be mainly powered by clean energy. Fiera Milano’s commitment is part of Carbon Neutrality objectives for the exhibition sector with the aim of reducing emissions by 50% by 2030 and to reset them by 2050. In fact, one of the most meaningful interventions concerns the transformation of two fair -fair pavilions of Rho: on 13 and 15. They were unified in a space of 35,000 square meters, without internal pillars thanks to the installation of four of four Steel beams from 100 meters each. These spaces will host Speed Skating and ice hockey races during the Olympic event.
space
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The spaces of Fiera Milano are designed to be completely accessible, without architectural barriers and with paths designed to guarantee the use by everyone. The investments also concern the preparation of the Main Media Center at the Allianz Mico, one of the largest congress centers in Europe, always managed by Fiera Milano, and the logistical and technological and logistical reorganization of the spaces. Allianz Mico will be the operational heart of the international media thanks to an important technological UP Grade with new digital solutions. A model of advanced experience for everyone. The new structures will not only serve the Olympics, but they will remain, they will be a permanent legacy for the city of Milan. Fiera Milano also wins the management of temporary infrastructures. This concerns the contract for the design, operational management and disposal of games infrastructure. The tender, called by Fondazione Milano Cortina 2026, has a value of 30.7 million and concerns the complete set -up from modular structures to the stands to the operating spaces to the areas for the staff. More tensile structures, safety barriers, essential provisional systems. The execution of the works will begin shortly and will be completed in the first part of 2026. A bond that shows that all this does not end in the close space of the games, but goes on over time in the sign of an important and lasting partnership. The spaces will be converted into one of the largest and most versatile indoor offices in Europe. Structures that will be able to host events and concerts up to 30 thousand people. All this because Fiera Milano wants to expand its portfolio of events and give visibility and luster to the city in the context of sporting and cultural events.
impact
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Already today Fiera Milano welcomes 4 and a half million visitors with its events and generates an economic impact greater than 8 billion euros. Especially thanks to events such as the Salone del Mobile which boasts over 300 thousand visitors and a tourist induced of more than 220 million euros. The 2026 edition will be held from 21 to 26 April. The Olympic games will contribute even more to the survey, they will have a multiplier value. The participation of Fiera Milano in the Italy of Games project further strengthens its role in the Olympic path Italy of the Games and is an initiation launched by Fondazione Milano Cortina 2026 to create a community of companies and institutions committed to supporting and promoting Olympic values throughout the national territory. And so Fiera Milano is an ambassador of the values of sustainability, inclusion, innovation and participation. An adhesion that goes beyond simple sponsorship. But a especially cultural choice.
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