NOn more only umbrellas, sea and lake: In Ferragosto 2025 the mountains are the protagonists of the Italian holidays. According to the statistical office of the Ministry of Tourism, the mountain records an OTA saturation rate (online Travel Agencies) of 51.6% for the two central weeks of August, with the Trentino-Alto Adige In the lead with a 52.28% for the day of August. But Abruzzo also shines, especially with L’Aquila.
Ferragosto 2025, the data of the mystery
According to the Ministry’s data, Trentino is preparing to accommodate over 6.8 million arrivals in the two central weeks of August, marking a +4.8% compared to 2024, 74.8 million overnight stays (+2.2%) and a tourist expenditure of 6.1 billion euros (+9.6%), according to JFC forecasts.
The province of L’Aquila also stands out, with a 53.12% saturation rate per mid -August, Trained by destinations such as the Gran Sasso, Pescasseroli (in the Abruzzo National Park, Lazio and Molise), and Castel di Sangro on the central Apennines. These places, perfect for excursions and relaxation at high altitude, attract those looking for a break with a summer heat and crowded beaches.
Not only a mountain: city of art and internal areas on the rise
The two weeks at horseback by Ferragosto confirm The variety of Italian preferences. The cities of art, with 2.6 million reservations in early August (+400 thousand compared to bathing destinations), establish themselves as an alternative of weight, according to data from the Ministry of Tourism. The internal areas, linked to green tourism, record early sales to 75.5%, while lake (42.3%) and spa (38.2%) meat complete a diversified offer.
The Italian tourist offer, highlight Unioncamere and Enit, proves to be capable of meet different needs with 70 million arrivals foreseen between June and Septemberof which 38.5 million foreigners, and a turnover of 15 billion euros for hotel reservations.
Italy at the top in the Mediterranean
For the summer 2025 Italy is thus distinguished in the Mediterranean overcoming competitors such as Greece and Spain for price competitiveness and saturation ota, as reported by the statistical office of the Ministry of Tourism. But summer tourism moves to a more distributed model, with the mountains of Trentino and L’Aquila to act as a forerunner for a season that looks beyond the classic sea binomial.