Ahead of the upcoming Milan Fashion Week, which runs from September 20th to 26th, the Camera Nazionale della Moda Italiana (CNMI) has announced more details about the programme: 68 runway shows, 104 physical presentations and 30 other events.
A number of big names are returning to Milan for this season, including Salvatore Ferragamo, Boss, Antonio Marras, Vivetta, Anteprima and Moncler, which is celebrating its 70th anniversary.
There will also be a number of catwalk debuts including Swiss brand Bally, Stella Jean/WAMI Project and English designer Matty Bovan. Other premieres will follow on September 26th, a day dedicated to digital runways, including those of Mmusomaxwell, Durazzi Milano and Viviers.
A handful of Milanese regulars will appear in special presentation settings this season, such as Weekend Max Mara presenting with Lily Aldrige and Max &Co with Duro Olowu.
Public Diesel Show, Moncler celebrates anniversary
Various events in the city are open to the public, including the Diesel fashion show, which requires online registration, and the Anteprima show, which will be held at the Area Civica in Parco Sempione to celebrate the brand’s 30th anniversary .
Various initiatives to encourage emerging designers will also be launched throughout the week, including the Milan Moda Graduate Show on September 20th, where eight students will present their collections in front of a jury that will select a winner at the end of the event selects.
The Milan Fashion Hub returns to the program with a series of events across the city. The ADI Design Museum will host a series of catwalk shows in a space open to the public, while the Senato Hotel Milano will host aspiring designers such as Gentile Catone, Joy Meribe and Apnoea showing their collections. Other Hub projects include CNMI’s collaboration with Black Lives Matter, In Italian Fashion-Collective and We are Made in Italy.
The Fashion Hub will also drive the Hope Fashion Ukraine Project, scheduled for September 25th, an initiative aimed at bringing international exposure to Ukrainian creatives. During the event, 13 designers from the country will present 15 pieces that they believe illustrate the potential of the Ukrainian fashion industry.
Sustainable Fashion Awards chaired by Ellen MacArthur
At the end of the week, the CNMI, in cooperation with the United Nations Ethical Fashion Initiative (EFI), will present the Sustainable Fashion Awards. Now in its fifth year, the event brings together representatives from the fashion industry to honor a variety of projects committed to sustainability, selected by a panel of judges chaired by Ellen MacArthur, founder of the Ellen MacArthur Foundation.
“Also this season we are proud to present a program full of activities and with a wide international reach,” said Carlo Capasa, President of the CNMI, in a statement. “Interest in Milan Fashion Week is constantly growing and that is reflected reflected in the variety of projects that we will present We are aware of the uncertainties that the global social and economic situation brings, and precisely in these times fashion is called to convey a message of confidence and positivity .”
This translated article was previously published on FashionUnited.uk.