New sponsorship deal in prospect
The source of money in the Champions League continues to flow for FC Bayern Munich after the brilliant entry into the quarter-finals and according to a “Sport Bild” report, a new contract with “Telekom” could ensure even higher income. After the enormous financial losses in two Corona years, 10.6 million euros flowed into the account of the German record champions for the quarter-finals against Red Bull Salzburg – this increases the income to 89.02 million euros from UEFA bonuses alone. In addition, there is an amount in the double-digit millions from the market pool, the total of which will not be determined until the end of the season, as well as viewer income.
Biggest jersey deals in the world: Bayern behind Arsenal and PSG
€35m per season and up for 2021/22
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FC Bayern missed the international top 5 by 2.5 million euros… (as of July 2021)
RB Leipzig – Red Bull – Revenue per year: €35m
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Source: Kickers
Borussia Dortmund – 1&1 and Evonik – Revenue per year: €35 million
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Source: Kickers
Tottenham – AIA – Revenue per year: €42.4m
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Source: Statistics
Juventus – Jeep – Revenue per year: €45m
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Source: Statistics
FC Bayern – Telekom – Revenue per year: €45 million
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Source: Kickers
Manchester City – Etihad – Revenue per year: €45m
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Source: Mirror
Chelsea – Three – Revenue per year: €46.5m
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Source: Statistics
Liverpool FC – Standard Chartered – Revenue per year: €46.8m
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Source: Statistics
PSG – Accor – Revenue per year: €47.5m
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Source: Statistics
Arsenal – Emirates – Revenue per year: €47.5m
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Source: Statistics
FC Barcelona – Rakuten – Revenue per year: €55m
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Source: Statistics
Manchester United – TeamViewer – Revenue per year: €55m
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Source: Statistics
VfL Wolfsburg – VW – Revenue per year: €70 million
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Source: Kickers
Real Madrid – Emirates – Revenue per year: €70m
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Source: Statistics
The main sponsor “Telekom”, which has been on the jerseys since 2002, wants to extend the cooperation with Bayern, which originally lasted until 2023, by three years – the new deal should apply from next summer until 2026 and guarantee the Munich team even more money. The sponsor currently pays 45 million euros per season, from the next season it should be over 50 million euros and this sum could be even higher depending on the success.
A deal of this magnitude would also give the table leader, who is on the way to the tenth championship in a row, additional leeway in contract talks: the working papers of Robert Lewandowski (33), Serge Gnabry (26), Manuel Neuer (35) and Thomas Müller (32) end in 2023. The latter said after the 7-1 win against Salzburg: “I don’t know what happens to the others. And I won’t say what happens to me.”
Coman at the top: The Bayern squad 21/22 sorted by contract length
3 contracts end in 2022, 6 in summer 2023….
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FC Bayern squad sorted by contract length
As of March 1, 2022
Niklas Sule | Market value: €35 million | in the team since: 2017
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Contract until 2022
Corentin Tolisso | Market value: €15 million | in the team since: 2017
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Contract until 2022
Sven Ulrich | Market value: €0.9 million | in the team since: 2021
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Contract until 2022
Christian Fruchtl | Market value: €0.6 million | in the team since: 2017
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Contract until 2023
Eric Maxim Choupo-Moting | Market value: €3.5 million | in the team since: 2020
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Contract until 2023
Manuel Neuer | Market value: €14 million | in the team since: 2011
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Contract until 2023
Thomas Mueller | Market value: €25 million | in the team since: 2009
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Contract until 2023
Robert Lewandowski | Market value: €50 million | in the team since: 2014
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Contract until 2023
Serge Gnabry | Market value: €70 million | in the team since: 2017
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Contract until 2023
Malik Tilman | Market value: €1.5 million | in the team since: 2021
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Contract until 2024
Bouna Sarr | Market value: €3 million | in the team since: 2020
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Contract until 2024
Tanguy Nianzou | Market value: €11 million | in the team since: 2020
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Contract until 2024
Benjamin Pavard | Market value: €30 million | in the team since: 2019
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Contract until 2024
Lucas Hernandez | Market value: €50 million | in the team since: 2019
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Contract until 2024
Josip Stanisic | Market value: €4 million | in the team since: 2021
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Contract until 2025
Omar Richards | Market value: €7 million | in the team since: 2021
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Contract until 2025
Marcel Sabitzer | Market value: €27 million | in the team since: 2021
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Contract until 2025
Alphonso Davies | Market value: €70 million | in the team since: 2019
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Contract until 2025
Marc Roca | Market value: €7 million | in the team since: 2020
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Contract until 2025
Leroy Sané | Market value: €70 million | in the team since: 2020
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Contract until 2025
Joshua Kimmich | Market value: €85 million | in the team since: 2015
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Contract until 2025
Dayot Upamecano | Market value: €55 million | in the team since: 2021
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Contract until 2026
Yamal Musiala | Market value: €55 million | in the team since: 2020
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Contract until 2026
Leon Goretzka | Market value: €70 million | in the team since: 2018
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Contract until 2026
Kingsley Coman | Market value: €55 million | in the team since: 2015
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Contract until 2027
A push into the semi-finals of the “premium class” would be rewarded by UEFA with a further 12.5 million euros – the final winner on May 28 in the Stade de France in Paris will receive another 20 million euros. Bayern will earn over 100 million euros in the Champions League this season.
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