FC Barcelona | Deco, an ideal and highly respected figure in the market

06/25/2023 at 09:36

CEST


Deco has everything to succeed at Barça: he knows the club and the environment, he has personality, confidence, knowledge and negotiating experience

The Luso-Brazilian has become a highly regarded figure by the sports managers of the big clubs and by the ‘super-agents’

Deco did not hesitate to say ‘yes’ to Laporta, because he feels that the time has finally come for him to join Barça. Not done because he knows that he will be fully supported by the presidency, but because has the necessary self-confidence, maturity and professional profile adequate to carry out the function entrusted to it.

He knows the inside of the house, how to deal with the pressure and the environment and no one has to explain the importance and it is represented by Barça both in Catalonia and globally. He is a soccer fan and has the good clinical eye that the vast majority of cracks treasure. And, in addition, he has hardened as a negotiator in the soccer industry in his facet as a representative, which he began to do when he hung up his boots at Fluminense.

completed training

Over the years of discreet work, he has become a respected person in the market for those who will now be his namesakes in the main European leagues and for the strongest representatives with whom he maintains a direct line and a good ‘feeling’: Jorge Mendes (for whom he worked before becoming independent and creating his own agency), Pini Zahavi and the ‘duo’ Giuliano Bertolucci-Kia Joorabchian.

Deco has left the world of representation forever and has already decided that his future will be to hold leadership positions in the sports area of ​​the clubs. He has started at the top, with the most difficult yet: his Barça. When he reaches the final point of his stage in Barcelona, he will continue to be another professional in this area and will go to another entity.

Who knows him explains that His representative stage has been a way of knowing the ins and outs of the marketof the transactions, to prepare for what was his great desire: the sports management.

When peter lim He bought Valencia in October 2014, one of the options he considered as technical secretary was Deco, but he did not see himself prepared. It was not his time. It had been a year since he had retired as a player and he declined the offer, because he needed to train. A decade later, now yes, he enters as top executive of the sports area and in the best possible way: accepting the historic challenge of managing a Barça in the reconstruction phase in search of a new virtuous circle of glories.

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