Although many Argentines focus on an extra long weekend, with four days to rest due to the bank holiday Flag DaySunday June 18 hosts a very special date: father’s Day. Most of the country’s shopping centers and stores are waiting this week for the consumption of products related to the anniversary.
On the other hand, May inflation was 7.8% and reached the 114.2% year-on-year, reported this Wednesday the INDEC. In this way, the price index had a slowdown compared to the 8.4% that had marked April and thus ended a streak of month-to-month increases that had dragged on uninterruptedly since the December CPI. At that point, the division with the highest increase in the month was Clothing and Footwear (10.8%) due to season changes.
In the same month, a private investigation was released, based on 9,750 queries, in which the average expense per gift was estimated. According to the survey, carried out for the Focus Market of Financial Education “Let’s talk about money” by Naranja X, the standard cost of gifts for the family date amounts to 15,750 pesos.
In this recent survey, several respondents answered about what they are going to buy to give to their parents next Sunday. The option most chosen was clothing with 14 percent of the cases, followed by wines and spirits with 12 percent. The category of computers, televisions, video and smartphones obtained almost 10 percent; the choice of direct experiences such as dinner or picnic 9 percent and 8 percent in gifts of footwear, sporting goods and tools. Finally, perfumery, bookstore, household items and watchmaking gifts did not exceed 6 percent of the statistics.
“Father’s Day is the first business date of the year. Retail sales, according to the Argentine Confederation of Medium Enterprises (CAME), have a fall of 1.7% in the accumulated of the year. Therefore, for the commercial sector it is an important opportunity to attract demand. The items with the greatest participation in the projection of demand are clothing, wine bars and computers, TV and video”, he explained. Damián Di Pace, director of the consultancy.
The same entity relieved different gifts that can be found in Marketplace and range from 2,000 to 16,000 pesos. In the range of $2,000 to $7,500, you can opt for: a ceramic mate with a bombilla, black shorts, a scarf and a hat. If you can spend between $8,000 and $12,500, you will find: a matero breakfast (rich things + mate set), complete grill set (7 elements), black jogger pants, a boxed Malbec wine, or a gourmet coffee tasting and chocolates. And within the range of $13,000 to $16,000, you can get a pair of urban sneakers, a 90 ml perfume or a frized jumpsuit.
“The purchases in the previous one have preference to the shopping centers of streets and avenues, followed by electronic commerce and shopping malls. It is important to note that many of the purchases through electronic commerce are with withdrawal at a traditional retail location or shopping mall. According Federation of Commerce and Industry of the City of Buenos Aires (FECOBA), in the previous one, 5 out of 10 SME businesses project that sales will remain the same or have a slight increase in year-on-year terms”, indicated Di Pace.
At the time of payment, the value of the purchase may fluctuate. If you choose to pay with a debit or credit card, you can access interesting promotions, some banks offer: 20% discount on gastronomy with a cap of $2,500 and 3 interest-free installments in perfumery. In other cases, a 25% discount with a refund limit of $1,800 on supermarket purchases.
“The level of spending for this date finds purchases financed with cards among the most sought after options. Above all, the plans with a regulated rate by the Central Bank, such as Now 12, which have a rate and total financial cost in line with the annual inflation projected for this year. In turn, the consumer values interest-free installments with discounts and promotions,” Di Pace clarified.
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