The increasing digitalization in the fashion and accessories industry is pushing brands and retailers to optimize the process of product data management in order to better compete in the omnichannel world. Today’s complexity of data requirements from different digital platforms and retailers in different formats reveals a lack of collaboration and efficiency.
FashionUnited has developed a product database tool to improve standards in the fashion industry and enable timely and accurate exchange of complete, standardized data, saving money and manpower.
This new product database works very simply: FashionUnited’s partners provide the product information, which is then collected in the database. The system then automatically sorts and converts the original data into a consistent format and sends it back to the brand owner, who can then share it with their retail partners. That’s it!
Specific information such as type, fabric, color, size, product codes and other important information is captured by FashionUnited’s database, so retailers can easily retrieve the optimized data and use it for various purposes. This avoids retailers having to spend a lot of time collecting and verifying information from different sources. FashionUnited’s tool ensures accurate and complete statistics in synchronized formats and makes it easier for consumers to compare products through logical categorization on the front-end of the product database.
With the introduction of the database, FashionUnited ultimately created a platform to store and share product data efficiently. Over 200,000 items are added every season, continuously optimizing the development of the AI and improving the accuracy of the system. As one of the largest independent and international B2B networks in the fashion industry, FashionUnited connects more than 1 million fashion professionals every month and helps to make the industry more efficient and transparent. The tool can now be used free of charge by FashionUnited members and retailers worldwide.