The US brand management group WHP Global LLC has found a new licensing partner for its sporting goods brand Lotto.
On Friday, the company announced that the textile company Fashioncenter GmbH, which belongs to the Norderstedt-based Schmidt Group, will in future take over the development and distribution of the Italian label’s lifestyle collections in Germany and Poland.
With the new partnership, which includes shoes and clothing, the Lotto brand wants to “expand its presence in the lifestyle and fashion sector in Central Europe,” WHP Global said in a statement. When developing the collections, Fashioncenter will work closely with the company Lotto Sport Italia SpA, which is responsible for the label’s products in the performance segment.
The first “Lotto Life’s” collections resulting from the collaboration will be presented next summer and will go on sale in the fall-winter 2024 season.