SPIRE Customers: Inside, rising costs, bankruptcies and growing competition from Asia: The fashion retailers in Germany look into the future with concern. The industry is dissatisfied, said the President of the Federal Association of German Textile, Shoe and Leather Wares Industry (BTE). Because of the difficult economic situation, it can be expected that even more dealers: inside came under pressure this year.
Problems cause the industry that are significantly increasing. According to BTE, the companies pay about 20 percent more for energy, rent and salaries than in 2019. As a result, well -known companies came in need last year. Among other things, the Galeria department store chain as well as the fashion retailers Esprit and Sinn insolvency reported.
The dealer: Inside, it is difficult for the customers to continue to consume: inside. As can be seen from a representative survey of the Idealo price comparison portal, this was particularly pronounced in clothing. Every second one saved here.
Many companies expect sales of sales in 2025
Inpatient clothing transactions, department stores, food discounters and online retailers: According to the BTE, in 2024 in this country with textiles in Germany. Despite slightly increased prices, that was just as much as in the previous year.
The situation is particularly difficult in the inpatient textile and fashion trade, which suffered high losses during the pandemic. Then the business picked up speed again, but so far you have not been able to build on the previous level.
According to an association survey of 150 companies, only a third of the dealers awaits: this year a significant sales plus, three out of ten fears a decline of one percent or more.
Asian providers: Inside increased market share
The BTE President criticizes the high bureaucratic burden on companies. The guidelines are intolerable if ‘cheap goods’ via platforms such as Shein and Temu are imported uncontrollably. Rauschen welcomes the EU plans to check them more in the future.
The Asian providers: Inside, their market share has recently significantly increased. E-commerce expert Gerrit Heinemann from the Niederrhein University of Applied Sciences estimates that Shein alone implemented around 3 billion euros in this country last year. The company is likely to be the largest fashion provider in Germany, provided that individual companies and not group sales such as the Otto Group are considered, according to Heinemann.