Fashion Club 70 about trends, timing and Lola Casademunt

With Fall/Winter 2026, the fashion industry is once again facing a season in which targeted purchasing, clear positioning and commercial appeal are crucial. In a conversation with Kim, sales representative at the Belgian fashion agency Fashion Club 70 and, among other things, responsible for Lola Casademunt, the agency’s view of FW26 becomes clear. They see it as a season where comfort, authenticity and expressive style come together – provided the selection is well curated.

Market sentiment for FW26: Conscious consumption as the new norm

According to Kim, the general market sentiment for FW26 is challenging but not without opportunities. “We know it’s a challenging season for everyone,” she notes. “In our fast-paced and demanding society, aspects such as comfort and authenticity are becoming increasingly important.”

As available budgets are under pressure, consumers and retailers are making more conscious decisions. Not only the price, but above all the value is the focus. “People are placing more value on comfort, authenticity and thoughtful choices,” says Kim. “They want to make a real statement and pay attention to sustainability.” The need for clothing that lasts more than just one season is growing. Instead, what is needed are pieces that combine nostalgia and modernity and can be used in a variety of ways.

FW26 trends: Familiar but expressive

Aesthetically, HW26 clearly focuses on recognition with character. Influences from the past are making a visible comeback. “Checks, paisley patterns and vintage-inspired prints are returning. We like to go back to familiar patterns from earlier times,” explains Kim.

What is particularly new is the way in which these elements are used. Mixing materials and textures becomes a playful starting point again. “An easy way to create an instant luxe look.” Color also plays a larger role than in previous seasons. Neutral basic tones such as camel, brown, ocher and navy form the basis. Lavender, emerald green and burgundy create expressive accents.

“Prints are definitely back,” she adds. “Animal prints play an important role again, complemented by paisley patterns and checks.” The common thread remains comfort, quality and multifunctionality as the commercial basis.

Fashion Club 70: Translating trends into a broad portfolio

These trends are widely addressed within Fashion Club 70’s brand portfolio. Kim sees the same development with labels like Collectors Club and Pinko, even though they are different brands. “We’re seeing vintage prints like checks again, but also eye-catching colors like ocher and purple.”

In addition, Fashion Club 70 continues to actively invest in expanding the portfolio. “Fashion Club is constantly looking for new brands to expand its portfolio and follow the latest trends,” says Kim. For FW26, the agency is specifically putting two new additions in the spotlight.

Italian brand Silvian Heach serves the growing demand for accessible and inclusive fashion. “Stores that carry more expensive brands see Silvian Heach as a valuable addition,” explains Kim. “The brand can be easily combined with more expensive pieces, making it both versatile and commercially attractive.”

The Italian brand Have One follows a different strategic model with a clear ‘buy now, wear now’ concept. “The collection currently on display in our showroom will be delivered in March. This will allow retailers to respond more quickly to trends and the needs of their customers.”

Lola Casademunt FW26: British charm with a clear DNA

For the Spanish brand Lola Casademunt, FW26 is a clear implementation of the brand DNA. “The starting point of the collection is the charm of British style, inspired by the atmosphere of the Cotswolds, but with a typical Lola touch,” says Kim. The English landscape symbolizes functionality, sophistication and authenticity without the brand sacrificing its own identity. “Although trends are embraced, Lola always remains true to her own character and unique style.”

The color palette is rich and expressive. Khaki, purple, lime green, orange, burgundy and emerald green form the core. Prints such as paisley patterns, checks and animal prints give the collection character. Materials such as tartan, metallic fabrics and faux fur are combined with technical materials. The result is a collection that is both stylish and functional.

Key items, consumers and advice for retailers

Knitwear remains an absolute core category for FW26. Jackets and blazers that have that certain something also play a key role. Accessories such as boots, bags and jewelry complete the overall picture and increase the commercial attractiveness on the sales floor.

According to Kim, Lola Casademunt’s end customer is clearly defined: “An elegant, self-confident woman who emphasizes her femininity and consciously chooses color and prints.” She doesn’t follow the mainstream but dares to show her authenticity. She relies on wearable, functional pieces that combine style and comfort. Driven by Spanish roots and a distinctly people-oriented approach, Lola Casademunt is positioning itself as a long-term partner for retail. The brand has the clear ambition to further expand its awareness and market position in the Netherlands and Flanders. In doing so, it builds on the strong foundation it already has in Wallonia.

Finally, Kim has a clear message for retailers for the coming season: “Dare to invest in key items that stand out.” A good balance between more expensive brands and accessible fashion is important. Combined with a mix of ‘buy now, wear now’ and winter items, retailers can achieve sales faster. “Especially in a challenging season like FW26, this balance makes the difference.”