Modkeller AG relates Reto Braegger into the role of Chief Executive Officer (CEO).
Braegger has many years of experience in the fashion industry and a clear vision for the future of the company. The Swiss fashion retailer announced the appeal on Tuesday at the LinkedIn career network.
“I am very happy to develop fashion cellar together with the owners, Bettina Keller and Richard Keller, as well as the entire team,” said Braegger. “It is particularly important to me to maintain the closeness to our customers and to carry the values for which fashion cellars have always stood in the future.”
He comes from Jelmoli. At the Zurich department store, he took on the role of Chief Merchandise Officer in mid -2021. Before the closure, he took over the overall management as CEO.
Before his time at Jelmoli, Braegger held various management positions at the commercial group Magazine for the globe. Finally, he led the shoe label navy boat there.
About fashion cellar
The family company Keller Fashion Group is managed by CEO Reto Braegger and the owner: Bettina Keller and Richard Keller inside. It runs nine fashion cellar branches in Switzerland, the shoe retailer Laredo in Küsnacht, a store by the Womenswear provider Marc Cain in Zurich and the Boutique Marie Claire in the financial metropolis. There is also the fashion outlet by fashion cellar, which is also in Zurich.