In the New Year, too, the topic of sustainability will continue to play a major role for the fashion industry. Meanwhile, pioneers can look back on several years of experience and share it, such as the Dutch brand Kuyichi, Asket and Lindex from Sweden and the fashion brand ETP with regard to innovation processes. Mud Jeans and Kings of Indigo present how denim recycling works.
Efforts also continue in the areas of resale, clothing swaps and second hand, which FashionUnited has summarized below for the month. The European Fashion Alliance, founded last year to drive the necessary change in the European fashion industry, presented the results of its first summit.
Sustainable trade fairs have also had good success and collaborations drive innovation. While sustainable influencers are taking on fast fashion, the EU Commission is planning a law against greenwashing. Read through a varied January!