The Cure, Madrid, November 11, 2022
Photo: Redferns, Mariano Regidor. All rights reserved.
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The Cure have announced new dates for their “Lost World” tour, which will take place between May and July 2023 in the USA. Given increased production costs as a post-Covid imperative, the urge to make as much money as possible from concerts, an increase in tiered premium offerings, as well as the increasing practice of dynamically adjusting prices in response to demand, this news would have exorbitant prices for tickets with can bring. Instead, the alternative rockers have announced that they will neither agree to the dynamic price calculation nor offer premium packages.
In a statement released on Friday (March 10), The Cure said: “We want the tour to be affordable for all of our fans, so there is a wide (and we feel fair) range of pricing options for all shows. […] Should something happen that causes a fan not to redeem a purchased ticket, they can resell their ticket at the original price.”
That last sentence refers to the ability of large supplying firms in the US, particularly through their control of the aftermarket, to inflate prices. This is how The Cure react to the problems and prove that it can also be in the hands of bands to oppose the price development. However, the band also noted that some state laws do not allow them to take a stand against the practices of distribution sites.
It is not yet public how much the tickets will cost in detail. The Ticketmaster Verified Fan program will go on sale next Wednesday (March 15).
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