Sportswear brand Fabletics appoints Thomas Fröhlke as new Vice President Wholesale for Europe.
Fröhlke will take up his new role as head of wholesale at Fabletics Europe from October and will expand the B2B division from the brand’s European headquarters in Berlin, reports trade magazine Retail Times. Under Fröhlke’s leadership, the company will establish new trading partnerships throughout the region.
The designated wholesale boss for Europe is moving to the brand from shoe retailer Hunter Boots, where he most recently served as sales manager during his four years with the company. During this time, Fröhlke is said to have contributed to the “successful territorial expansion of the brand” as well as to the “increase in sales through new strategic key partners”. He previously held various management positions at brands such as Canada Goose and Ralph Lauren.
