In the US, and especially in the Los Angeles area, it is common to advertise new (mainstream) albums in oversized billboards along major thoroughfares. The most expensive of these “billboards” are on Hollywood Street and the trendy Sunset Strip.
Lana Del Rey has now transferred this custom to the hometown of her ex-lover, who was less in demand in the gossip-addicted showbiz scene. “It’s something personal,” LDR then confesses on her private Instagram account @honeymoon, where she immediately posts the advertising banner placed in Tulsa/Oklahoma. The announced target group in the province is therefore not very broad: “There is only one and it is in Tulsa,” adds LDR in the commenting caption.
The connoisseurs among their fans are now speculating whether this idiosyncratic marketing campaign is aimed at their ex-boyfriend. A police officer from the same Tulsa on the legendary “Route 66”, from whom she separated according to information from various gossip portals in mid-2020 and who previously played a reality role in the popular TV series “Live PD”.
Other fans noticed that Del Rey released her album promo and the album’s title track of the same name on December 7th, 2022, the exact date of her ex’s birthday.
Lana Del Rey’s new album: Many producers are involved
As is well known, the official announcement of their forthcoming album was made at the beginning of December. It’s her ninth after her change of image, when she became a world star after early hits like “Video Games” or “Summertime Sadness”.
On the Los Angeles album “Did You Know That There’s a Tunnel Under Ocean Blvd” an illustrious group of co-producers and guests has gathered, including Jon Batiste, Jack Antonoff, Bleachers, Father John Misty, Judah Smith, Tommy Genesis or the neo-crooner SYML.
The release date of the new LDR epic is March 10, 2023.
Antonoff, who previously worked on Chemtrails Over The Country Club (2021), is credited as producing, as are Mike Hermosa, Drew Erickson and Zach Dawes, who also worked on Blue Bannisters (also 2021).
The title track is a classic LDR draft, her vocals haunting a minor-toned piano and dark-tinged strings. “When’s it gonna be my turn?” she sings in one verse, “Open me up, tell me you like it / Love me until I love myself / There’s a tunnel under Ocean Boulevard.”