each euro invested in the Sailing America’s Cup of Barcelona will generate 6.35 euros to the Catalan economy. This Friday the full report of the Pompeu Fabra University (UPF) commissioned by the Barcelona Capital Nautical Foundation (FBCN), which brings together administrations and entities of the economic and social fabric. Two months ago, in which the launch of the foundation was considered, the great figures were given: 1,239 million of economic impact and 19,000 jobs.
The bills with impact associated with the celebration of the sports and technological competition amount to 1,115 million euros. Of the total, it is estimated that 195 million of euros correspond to investments and organization231 million to the expenses of the participating teams (among which are both the six of the main category and the 12 female and youth) and 689 million derived from the 2.5 million visits estimated by the organizers of America’s Cup Events (ACE) in the 68 days how long does the appointment last
Increase in productive activity
The bills to celebrate the America Cupas estimated by the UPF based on the data it had in December of last yearwill mean an increase in the productive activity of the Catalan economy “of 1,239 million euros in added value, which represents approximately 0.5% of GDP of Catalonia in 2022 and also the creation of almost 19,000 jobs”, they explain. Thus, for every euro in investments and current expenses with impact “6.35 euros of GDP will be generated in the Catalan economy,” they reveal.
ACE Executive Director, Grant Daltonhas always preferred to avoid these previous calculations on the economic impact, although this week in the Cercle d’Economia he admitted that the previous data from the university seemed quite accurate and that surely the economic impact of 2024 would be much greater than that of the previous edition.
He also referred to the fact that television audiences probably they double with respect to the figures that were achieved in 2021 in auckland (New Zealand), where the time slot in which the regattas were held affected the repercussion in most audiovisual markets.
a previous photo
He ex-ante study of the Pompeu Fabra is a “preview photo” of what can be expected from the event, they say from the Foundation Barcelona Nautical Capital. Elaborated between December 2022 and March 2023its authors are Júlia Bosch Jou, Jaume García Villar and Carles Murillo Fort, from Department of Economy and Business and the Center d’Estudis Sports_Lab.
In the more than two months of the Copa América, there will be between 115 and 135 regattas. The report highlights that, during the event, the economic repercussion is concentrated in the people who will visit Barcelona and its surroundings, the overnight staysinternal displacements, the consumption of goods or services, the media impact achieved or the generation of employment.
Empowerment of the blue economy
Previouslyduring and once the competition has been held, the effects on the economy de Catalunya are concentrated in the public investments that are carried out (which in this case have led to the promotion of Port Vell), business initiatives linked to the world of sailingthe promotion of sailing or the “prestige and reputation” for the area.
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In fact, from fa FBCN they insist that, beyond the enormous economic impact, there are aspects to value such as “legacy“in everything related to the”blue economy“both in sport and in companies. Thus, for example, they aspire to transfer the technological knowledge that will take place in a competition that is considered Formula 1 of the sea.
Busy week
The explanations are given the same week that they have been known two sponsors of the world event. Is about damn and of puig. Both Catalan companies have wanted to participate in the sponsorship: in the first case of the competition and the defending team, the emirates new zealandand in the second in the women’s regattas, which are organized for the first time in the history of the Sailing America’s Cup.