European Bridal Week is pleased to announce the full program of its highly anticipated EBW Fashion Shows, taking place on Saturday and Sunday at 11:30 a.m. and 2:00 p.m. Leading bridal fashion brands such as Azuree Bridal, Dama Couture, Diane Legrand Bridal, Ellebeline, Lilly, Limited by Bianco Evento, Maggie Sottero, Rebecca Ingram, Sottero and Midgley and Très Chic Bridal Wear will be presenting on the EBW Runway.
In addition, the EBW is launching a completely new concept for the EBW Fashion Shows this year, which offers visitors an even more intensive, interactive and dynamic fashion experience. Instead of the classic, linear catwalk format, the catwalk moves into the center of the audience and transforms into a multi-directional stage.
The innovative concept creates a completely new experience for visitors and shoppers. Due to their close proximity to the runway, the clothes are more present than ever before; Details such as fabrics, lace, silhouettes and cuts can be experienced up close. By bringing the audience into the center of the display, greater interaction is created, while at the same time buyers gain a better impression of the collections and can evaluate them more informed.
“Our goal with this new concept is to bring bridal fashion closer to buyers and enable them to experience each collection in all its details and recognize the elements that make each dress unique,” says Siegrid Hamsink, Event Director of European Bridal Week. “By moving the catwalk to the center of the audience and creating a multi-directional dynamic, a more intimate yet emotional atmosphere is created. This new format not only improves the visitor experience, but also offers our participating brands a strong platform to showcase their creativity, craftsmanship and vision. We are convinced that this will make the EBW Fashion Shows more vibrant, contemporary and impressive.”
EBW Fashion Show program
Saturday and Sunday | 11:30 Azuree Bridal, Diane Legrand Bridal, Limited by Bianco Evento, Maggie Sottero, Très Chic Bridal Wear
Saturday and Sunday | 2 p.m. Dama Couture, Ellebeline, Lilly, Rebecca Ingram, Sottero and Midgley
The brands presented are among the most innovative and renowned names in the bridal fashion industry and each bring their own vision, design art and aesthetics to the catwalk.
Visitors can expect a diverse range of styles – from timeless elegance to current trends – giving them a comprehensive impression of the creativity and quality that characterizes today’s bridal fashion market. This carefully selected line-up of EBW Fashion Shows allows buyers and industry professionals to gain valuable insights into the latest developments in bridal fashion and discover collections that are both inspiring and commercially interesting.
This year’s EBW fashion shows promise to be a special highlight of the trade fair and offer an exclusive insight into the bridal fashion collections for the 2027 season from some of the most renowned names in the industry.
EUROPEAN BRIDAL WEEK | MARCH 28 – 30, 2026 | MESSE ESSEN, GERMANY
https://europeanbridalweek.de