As sportswear increasingly moves beyond the performance sector into everyday life, Eurojersey and The Lycra Company are launching “Empowered Play” – for a new vision of function-oriented clothing in which technical performance, wearing comfort and sophisticated aesthetics merge.
Driven by the rise of social sports such as golf and tennis, as well as an increasingly flexible lifestyle, sportswear is no longer limited to the sports field. Rather, it is designed to transition seamlessly from sport to travel and everyday life.
At the heart of this development are the Sensitive® fabrics from Eurojersey in combination with Lycra® fibers – for garments that feel as good as they look – on the sports field as well as in everyday life.
Thanks to their three-dimensional elasticity, these fabrics provide targeted muscle support and graduated compression, shaping the silhouette while providing a light, second-skin feel. Sensitive® fabrics are breathable, adaptable and comfortable, ensuring a perfect fit and complete shape retention – even after repeated wear and washing.
Designed to adapt to the body’s movements, Lycra® fiber provides everyday sportswear with exceptional stretch, shape retention and lasting comfort. Whether training, traveling or living an active urban lifestyle – clothing with Lycra® fibers ensures unrestricted freedom of movement and self-confidence – without compromise.
Sensitive® fabrics also offer practical performance advantages that are essential for modern functional clothing. With UV protection of 50+, quick drying properties and long-lasting durability, they are easy to care for and designed to provide consistent performance over time – meaning Sensitive® fabrics with Lycra® fibers offer a balanced mix of performance, style and versatility. Whether on the golf course or while traveling, in clubs or at smart casual events – the result is sportswear that offers freedom of movement while underlining self-confidence and personal style – season after season.
Empowered Play reflects a broader shift in the sportswear industry: clothing that adapts to everyday life, responds to changing consumer habits and blurs the boundaries between performance and lifestyle through intelligent textile innovations.
Eurojersey – a Carvico Group company – was founded in 1960 and represents the style and creativity of Made in Italy interpreted through Sensitive® fabrics selected by the leading brands in sportswear, outerwear, swimwear and bodywear. Thanks to its state-of-the-art factory, the company is one of the world’s leaders in the textile industry and is a unique example of efficiency and productivity. With an area of 40,000 m², a team of 240 employees and a factory whose production cycle is completely vertical – from knitting to dyeing, finishing to printing, Eurojersey has an annual production capacity of 13 million meters of fabric.
