D.making its debut in 2019, the HBO TV series Euphoria has become more and more famous, thanks not only to the likes of Zendaya but also – and above all – because fully represents the style and taste of Gen Zthat is, those who today are between 11 and 25 years old.
Curated by the make-up artist Donni Davy, i tricks of Euphoria are among the trends of the moment and with the new season (available on Now TV, nda) more and more users have started searching for tutorials on Pinterest to create make-up inspired by the characters of the series.
Euphoria makeup, searches increased on Pinterest
“Being trendy and flashy is what drives Generation Z to add bold colors to their looks and makeup this year and it’s a trend we’ve included in our Pinterest Predicts 2022 annual report. Unsurprisingly, the hit Euphoria series is offering some delicious ideas, and more and more people are turning to Pinterest to find inspiration on how to create your own look with do-it-yourself “ comments Larkin Brown, User Researcher at Pinterest.
Credits: Instagram @ donni.davy
“From the glitter makeup in bold colorsEuphoria fans are looking for make-up tutorials and buy beauty products online to recreate these spectacular looks “,
And it is thanks to these data that it is possible to notice the increase in more graphic and bold tricks even in the beauty world not strictly linked to Gen Z and, from fashion shows to celebs, confirmation arrives that the Euphoria trend is real.
Makeup with Euphoria glitter, the coolest trend of 2022
To make this incredible la HBO tv series Euphoria were undoubtedly the make-up made by the Head of make-up artist Donni Davy. The power of her lies in the fact that makeup is used to tell the characters’ emotions, creating a psychological link between that is they wear and their personality and remaining faithful to their history.
Winner of an Emmy Awards for the “contemporary make-up” developed for the series, a few days ago the news was released that the MUA will soon launch its first cosmetic line. It will be called Half Magic Beauty and aims to make every customer feel, “Free to change shape and enjoy the changing version of yourself” as can be seen from the website still in its primordial phase.
And according to data from the Pinterest social network, the searches of the “euphoria glitter makeup ” are increase by 4 timesof 6 times for “Eyeliner euphoria” and 15 times for “Cassie Euphoria Makeup”.
Euphoria hair, the 90s revival trend
Even with regards to hairstyles, Euphoria dictates the trend. In fact, searches on Pinterest show an increase between 4 and 9 times as regards the navigation of users who focus above all on Maddy and Jules hairstyles.
What emerges from the looks created is a marked one revial of the 90s / 2000scharacterized by pony tails and front braidswhich reinterpret in version 2.0 those famous hairstyles that characterized a previous generation, made up of Spice Girls and Dawson’s Creek.
Extra long nails in pop colors
Finally, the trend long nails thanks to the TV series starring Zendaya.
If for a few moments we had thought that short and natural nails had reached the heights of the nailcare world, Euphoria changes the cards again, and confirms the return of the extra long acrylic trendmade of pop colors and eccentric nail art.
This is demonstrated by the fact that research “Euphoria acrylic nails” it increased 22 times. Just like the most famous celebrities of the moment, just think of Kim Kardashian, Chiara Ferragni and Dua Lipa, even the female characters of Euphoria – in particular Cassie and Maddy – they choose important and extreme nail looks, with bright designs and colors.
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