The Parisian label Études Studio is professionalizing its management level with the appointment of Brice Groulier as Chief Executive Officer (CEO). By signing the former Chief Financial Officer of Jacquemus, the independent brand underlines its intention to translate its creative foundation into sustainable commercial success.
Founded in 2012 by Aurélien Arbet and Jérémie Egry, Études Studio has since established itself as a hybrid and unique player in the Parisian fashion scene, moving between fashion, publishing and artistic direction. After 14 years of independence, the brand is now embarking on a new operational chapter and handing over leadership to a leader with experience in scaling emerging French fashion brands.
“Jacquemus know-how” at the service of Études
Above all, Groulier’s appointment underlines the intention to scale the company. He brings with him an impressive track record: he was previously Chief Financial Officer at Jacquemus, where he oversaw the brand’s strong international growth. Before that, he deepened his expertise at Lemaire, a fashion house known for its balance between strict organization and high creative standards.
Groulier’s main task will be to take Études Studio out of its in-the-know niche and develop it into a major lifestyle brand. “Brice brings a stringent strategic vision and a deep understanding of creative ecosystems. His background aligns with our vision in which structure supports creativity,” explain Arbet and Egry.
Balancing artistic radicalism and financial realism
In a market where independent labels are increasingly looking to scale, Études Studio relies on experienced management. The new CEO, who himself comes from the world of music production, acknowledges this dual culture: “For me, moving to Études Studio was a given – a place where artistic expression and entrepreneurial vision meet naturally.”
The aim for the coming years is to strengthen the brand’s positioning as a global cultural player while accelerating its international expansion.
Beyond the menswear that has made the brand famous, Études also wants to further consolidate its concept of “art de vivre”. The brand runs its own publishing house and builds numerous bridges to contemporary art. It relies on Groulier to transform this legacy into a sustainable growth model.
The appointment comes at a time when the luxury market is normalizing and operational clarity is becoming a key competitive advantage. By engaging a scaling-experienced leader, Études Studio creates the conditions to achieve its goals. The label wants to establish itself as an indispensable and at the same time accessible player without losing its cultural integrity.
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