Emporio Armani presented an immersive scent activation at Berlin’s KaDeWe. Visitors and passers-by are encouraged to experience the new fragrance “Power of You” via an interactive window installation.
The installation is positioned directly in the shop window at the entrance to KaDeWe. As passersby approach, a responsive digital mirror activates in real time and integrates them into the visual narrative of the fragrance campaign. This allows anyone passing by to immediately become part of the experience and interact with motion-based visuals inspired by the campaign’s aesthetic. There is no need to download an app or enter the store.
The format changes the role of the storefront from passive advertising to interactive discovery. The installation also promotes organic content creation by allowing visitors to record and share moments from the experience.
Activation runs until February 28th. It was developed in collaboration with Loook.Ai, a smart mirror platform that helps brands and retailers create interactive and memorable in-store experiences. It turns any digital screen into an intelligent AR mirror and enables real-time interactions directly in the physical retail environment.
