Eicma Riding Fest 2026: the legends and brands present

The third edition of the Eicma Riding Fest is upon us: from 1 to 3 May 2026, in fact, at the Misano World Circuit Marco Simoncelli, the event dedicated to two-wheel enthusiasts will be staged where they themselves can test the latest innovations from the manufacturers, with over 500 motorbikes available to try on the road (duration 30 minutes per test), track and off-road track (10 minute sessions). Entrance, as we have already had the opportunity to tell you, is free. The only paid experience (40 euros per session, already sold out) will be the Track Experience, dedicated to demo rides on the track with sports, supersport and hypernaked motorcycles. The entire proceeds will be donated to three local organizations involved in social work: Fondazione Marco Simoncelli, Amici del Sottomarino Giallo Aps, ASDC and APS Explore, in support of their respective projects.

The houses present

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Test rides of individual motorbikes can be booked directly on site at the manufacturers’ desks, while availability lasts. Below is the list of motorcycle brands present: Aprilia, Benda, Betamotor, Benelli, Bmw, Can-Am, CFMoto, Cvm, Ducati, Fantic, Harley-Davidson, Hero MotoCorp, Honda, Husqvarna, Kawasaki, Keeway, Ktm, Moto Guzzi, Moto Morini, Mondial, Morbidelli, MV Agusta, Royal Enfield, Swm, Suzuki, Triumph, TM Moto, T-Moto, Vent, Voge, Yamaha, Zero Motorcycles and Zontes, in strict alphabetical order. Looking at the individual models, Yamaha – in its own press release – has made it known that it will bring the MT range, the Tracer range and the adventurous Ténéré 700 World Raid. Husqvarna, for its part, will bring the Vitpilen and Svartpilen 401 and 801, as well as the Norden 901 (also Expedition). The Vitpilen 125 will have its say inside the area reserved for eighths of a litre. To close the circle, otherwise we could go on almost forever, Ktm will be the protagonist with the Duke family, as well as with the Adventure, dual sport, sportstourer, supermoto and specialist enduro Exc.

The stars

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The test rides won’t be the only attraction. Alongside the riding tests and the many scheduled activities, the public will have the opportunity to meet some icons of international motorcycling and motorsport up close. Among the expected protagonists there will be Kevin Schwantz, Tony Cairoli, Troy Bayliss, Carl Fogarty, Andrea Dovizioso, Stefan Everts, Marco Melandri and Mattia Pasini. The champions will experience the paddock together with the enthusiasts with selfies, meetings and moments on motorbikes shared with the public. Davide Valsecchi, a well-known television face and GP2 world champion, will also be there to talk about the three days of Misano on Eicma’s social profiles.

The other initiatives

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Don’t forget the show on stage – in the center of the paddock – animated by Radio Deejay. Here the public will be involved in a rich schedule of events with manufacturers, talent, presentations and moments of entertainment. The World SBK races will also be broadcast live from Hungary on the giant screen, thanks to Sky coverage. Furthermore, visitors will also find the displays of companies in the helmets, technical clothing and accessories sector present at the event. There will be spectacular performances of acrobatic trials and freestyle motocross, as well as the gaming area with latest generation motorbike simulators. Among the new features of this edition there will also be Hot Laps on the track aboard the Honda Civic Type R Best Lap, the special series created in Italy, produced in just 99 units and the official car of Eicma 2026. All the other initiatives, including off-road experiences and entertainment for the little ones, can be found in this other article.