The US leisure and outdoor brand Eddie Bauer has announced the launch of its new content platform “Eddie Bauer Stories”. It aims to deliver content that inspires and supports people to have outdoor experiences. To launch the new platform, Eddie Bauer is releasing episodes from the second season of the brand’s Outdoor Curious series. The 12-part season, to be released later this spring, will explore topics ranging from skiing to fly-fishing.
Eddie Bauer Stories will be hosted on EddieBauer.com and will serve as a hub for all content developed by the Eddie Bauer Creator Community. The platform is powered by the brand’s video content studio, Eddie Bauer Productions, which was founded in 2021.
“With Eddie Bauer Stories, we’re offering our community a range of content to share and explore,” said Damien Huang, CEO of Eddie Bauer to the immense contributions of our creative community, Eddie Bauer Stories is an authentic content hub for outdoor enthusiasts.”
