The US sales platform Ebay presents the latest edition of the ‘Ebay Watchlist’. The global report analyzes the trends for spring/summer 2026. It is based on the evaluation of current phenomena and data from the platform, which counts 136 million active buyers and around 2.5 billion offers.
According to the analysis, the French fashion house Louis Vuitton, the Italian brand Gucci, the British label Burberry and the French fashion house Chanel are confirmed as the world’s best-selling brands in the first quarter of 2026. The French fashion house Dior is new to the ranking. This is thanks to designer Jonathan Anderson’s new creative energy, which has given the Maison a growing boost.
Among the brands that recorded the largest increase in average selling price, the US brand Rodarte (+721 percent) and the Belgian designer Raf Simons (+384 percent) stand out. Iconic pieces seeing sharp increases in resale value include the Gucci Padlock bag (+530 percent) and the Patek Philippe Nautilus watch (+154 percent).
Finally, the analysis of the offers with the greatest growth in 2026 clearly shows that sellers determine the pace of resales. The Italian brand Brioni, for example, recorded a supply volume 59 times higher than in January 2026.
The report highlights how cultural moments translate into concrete resale dynamics. He also shows how some archival items maintain their value over time. Examples include the brushed calfskin Prada bag worn by Carolyn Bessette Kennedy in the FX series “Love Story” and the Cartier Tank Américaine watch worn by Kendrick Lamar on stage at the Grammys.
One of the main trends for Spring/Summer 2026 is ‘Weightless Drama’. Transparency and movement define this season. They reflect consumers’ renewed desire for romance and fluidity.
Another trend is ‘Slightly Unsettled’, the charm of the imperfect. Fashion’s move away from an overly pristine aesthetic is driving demand for silhouettes. These appear deliberately ‘unfinished’ or slightly out of balance. ‘Color Interruption’ is also a trend. After seasons dominated by neutral tones, bold color combinations and retro-inspired palettes are returning. They add new energy to the wardrobe.
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