The US online marketplace Ebay is the new strategic partner of the Global Fashion Agenda (GFA). The two partners bundle their strength to accelerate the change into a circular fashion system. You want to overcome the current linear model of the fashion industry.
As part of the partnership, the GFA and Ebay will work together with the industry college. These are already part of the global network of the non-profit organization, which includes luxury, sports clothing and retail brands.
In a message, Alexis Hoopes, Vice President (VP) of Global Fashion on Ebay, explained that the partnership reflects the company’s more comprehensive commitment to a more circular fashion industry. “In cooperation with other leading companies in the fashion industry, we want to be a secondhand for a simple choice for buyers: at the same time. At the same time, we create sustainable benefits for people and planet,” added Hoopes.
Ebay wants to make its reach and data -supported knowledge available for the existing platforms and programs of the GFA. This is intended to support political discussions, expand expertise in the areas of resale and logistics and establish the connection via recommerce tools such as the digital product pass. The Marktplatz platform will also support the GLABAL FASHION SUMMIT of the GFA and the organization’s educational resources.
Federica Marchionni, Chief Executive Officer (CEO) of the GFA, described Ebay as an “excellent addition” of the strategic partners: inside of the organization. These include industry sizes such as Kering, H&M, Bestseller and LVMH. “Circular business models such as rental, resale and processing are becoming more important because brands and consumers are increasingly recognizing their potential inside. We look forward to working with eBay to continue to achieve effect while we accelerate the change towards a net positive fashion industry,” added Marchionni.
This article was used with digital tools translated.
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