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The 30 years of Dsquared2 between Streetwear, biker aesthetic and a “arrest in the act”
Fratelli Gemelli The chains, the youngest of nine children, born in 1964 on the outskirts of Toronto. “But since children we felt it belongs to a world other than that we came from. We felt wrong in that dimension And so we fed our fantasies to evading».
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A love story
The charm for everything that was glamorous, the passion in the seventies for the “Cher Show”On TV and for stylists like Azzedine Alaïa“A creative genius. We were completely kidnapped by sensuality, power, freshness and above all by the message of freedom he could transmit». Of the “little fashion victims», As they themselves ironically define themselves, until they meet Julie Enfieldmodel, photographer and style icon that takes them under its protective wing and introduces them, always supporting them in a new world. “With Julie the fantasy has become reality. We had finally found our place of belonging, finally we felt more wrong».
A portrait of Julie Enfield (Courtesy Dsquared2).
In the nineties the transfer to Italy, the first men’s collection and then, in 2003, the debut of the women’s fashion show. The rest is history.
An unmistakable style
“We are proud to have made our contribution to the world of fashion. Which translates into a relaxed attitude, in the will to offer the public clothes that can truly wear. We have never been snobbish». If the fashion system was at the beginning the bridge towards a fantasy dimension where everything was possible and better, this is what the two stylists continue to offer with their creations.
The ending of the DSquared2 30th Anniversary FW25 Coed Show fashion show.
A world of inclusivenesswhere clothes become the tool to be what you want, never forgetting a touch of fun and irony. All this shown on the catwalk on the occasion of the Autumn-winter 2025 event parade. “It was one of the most beautiful and important moments of our career. Represented Everything we always dreamed of». A party-show that mixed pop, fashion and music culture, and that has collected the different personalities that over the years have animated Dsquared2: cowboy, Queen disco and glam rock figures. In the company of excellent friends: yesterday’s top model (Naomi Campbell) and today (Amelia Gray), the American rappers Doechii And Jtthe icon Brigitte Nielsen And many others. “We felt the love of the people who participated. Who walked and behaved differently, everyone felt free to express themselves. And for this they have shone».
A collective work: the autumn-winter 2025 parade by DSquared2
On the catwalk in the parade DSquared2 30th Anniversary AI25 Coed Show The iconic leaders of the maison, in the spotlight denim For him and dizzying heels For her, «our pieces that every man and woman should have». But also a roundup of collaborations With other brands: Magliano, Vaquera, Better. “For us it was like an art show, a collective work. When we arrived in Milan nothing was easy and we thought the time had come to give something in returnto share the stage with young designers. And also to see the brand from different points of view».
A DSquared2 & Better look.
Sexy, ironic, fun and chic: a mix that breaks the patterns. A tasty recipe, with a decisive flavor, just like “Pasticciati tortellini», The dish that Dean and Dan imagine thinking about Dsquared2. A recipe to lick the mustache,
that you want to continue eating even after thirty years.
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