The digital fashion dealer Dressx has released his first game on the Metaverse platform Roblox together with his partner Puma. The game called Dressgo enables players: inside, dressing their avatars, participating in styling challenges and building personalized wardrobes by collecting objects of different rarity.
Players can be unlocked through a mystery box system through random drops. Objects from these boxes can be worn in the game free of charge. Players: Inside, however, also has the option of buying it with Robux, the Roblox virtual currency in order to be able to use them across platforms.
“With DressGo, our creative goal was to create the ultimate playground for fashion lovers: inside: a space in which style becomes interactive, expressive and competitive. This vision was brought to life with #stylecademy, a virtual world in which players collect rare objects, accept fashion challenges and further develop their personal style. The creativity when creating unique looks and the tension of winning a style-off transform fashion into strategy, storytelling and self-discovery, ”explains Julie Krasnienko, Product Lead at Dressx, in a press release.
Dressx Dressgo X Puma
The first phase of cooperation with Puma includes the existing Roblox catalog of the sports clothing company and three new clothes. These are available in the game via interactive ‘loot boxes’. Each article is categorized in Base, Chic, Iconic, Runway or Couture.
“The partnership with Dressx with her new Roblox experience, dressage, is an exciting opportunity for Puma to deepen our presence on the platform without having to build a new experience from scratch,” comments Ivan Dashkov, Head of Emerging Tech at Puma.
“This cooperation enables us to present our fashionable styles, which are particularly well received by players, and underlines the diverse target group that brands can reach through gaming. Dressx is a real innovator in the field of digital fashion and we are proud to be an early partner, since Dressx expands the limits of virtual style and self -expression. We look forward to supporting the growth of dressage and Finding new ways to integrate gaming communities, ”adds Dashkov.