Dr. Martens is opening its 100th store in EMEA on November 10th on Oxford Street, London.
The new store of the traditional British shoe and accessories brand will move into 184-190 Oxford Street. At 4,967 square meters, the space is the brand’s second largest single-floor retail space in the EMEA region, after the Camden store in London.
“Oxford Street has long been an important shopping destination in London,” said Mike Stopforth, EMEA president at Dr. Martens. “It’s only fitting that our 100th store reflects our iconic brand so well.”
The 100th branch is part of Dr. Martens aims to inspire and delight customers in stores with its product range. The Oxford Street location was chosen to “increase brand awareness, familiarity and visibility” due to high footfall.
“We have come a long way since launching the 1460 63 years ago, but our brand remains true to its origins and although we have stores across Europe, it is symbolic that the 100th is in London alongside our flagship on Carnaby Street stands. We’re really looking forward to opening the doors and welcoming customers from across the UK and around the world.”
This translated post previously appeared on FashionUnited.com