Doucal’s has opened a new flagship store at Via Gesù 11 in Milan.
The sales area was designed in showroom style by the architectural firm Palomba Serafini Associati, the Italian luxury shoe retailer announced on Monday. The concept is based on an architecture made of Vicenza stone and walnut wood, using the brand color “Golden Cream” for the visual identity.
“The new flagship store in Milan marks a key step in our international retail development,” said CEO Gianni Giannini.
The collaboration with the architects also goes beyond shopfitting and results in a collection of bags and backpacks, the presentation of which is planned for the next Salone del Mobile.
This post was created with the help of artificial intelligence.
