SortI closes an era in the world of fashion. Donatella Versace says goodbye to the creative direction of the maison founded by his brother Giannibut not to the brand that helped to transform into a global icon. After over twenty -five years at the artistic guide, announced on Instagram The passage of witness to the former creative director of Miu Miu Dario Vitale With a message full of emotion: «Supporting the next generation of designer has always been important for me. I am excited that Dario Vitale will join us and I am excited to see Versace through new eyes». A farewell that is not a closure, but the beginning of a new phase, in which Donatella The voice and face of the brand will remainin the role of Chief Brand Ambassador.
Donatella Versace, a legacy built with love and tenacity
Guide Versace after the Gianni’s tragic death in 1997 It was not easy, but Donatella did it with strength and determination. “It was the greatest honor of my life to carry on the legacy of my brother Gianni”wrote. “He was the real genius, but I hope to have some of his spirit and tenacity “. And that spirit, Donatella, embodied it perfectly: he was able to maintain the provocative and sensual essence Della Maison, bringing it to a new era made of successes, fashion scandals and moments that have marked pop culture.
The stars who made Versace shine
Versace does not rhyme only with fashion, but also with a show. And it was Donatella Versce to keep the idea and carry on the idea of his brother, making the brand the brand reference point for the celebrities who wanted to dare and leave the mark. From Madonna, in Lady Gagafrom Beyoncé to Britney Spears, passing through Elton John, Dua Lipa, Cher, Cindy Crawford, Naomi Campbell, Claudia Schiffer, Carla BruniGigi Hadid, Kendall Jenner, Angelina JolieBlake Lively, Rihanna: The list is infinite. Donatella dressed the largest stars in the world, bringing the glamor Versace on the most important red carpet, from the Grammy to the Oscars, up to the Met Gala, where each of its own dress became a media event.
The Jungle Dress: the dress that made the story
If there is a moment that summarizes the cultural power of Donatella Versace, it is The Jungle Dress worn by Jennifer Lopez At the 2000 Grammy Awards. The green chiffon dress with tropical print and dizzying neckline It has become so iconic that he pushed Google to create the function Google Images to meet the incessant research of users. That dress was not just a high fashion chief: it was a symbol of freedom, of self -confidence, of femininity that does not ask for permission to exist. Donatella and J.Lo then reported the Jungle Dress On the catwalk in 2019, closing the parade with a riot of applause and nostalgia.
Donatella Versace: “forever in my heart”
Despite fame and planetary success, Donatella has never forgotten the value of teamwork: «I want Thank my incredible design team and all Versace employees With which I had the privilege of working for over three decades ». Words that testify how central the human aspect has always been central to its path. Now, with Dario Vitale to the creative direction, Versace is preparing for a new era, but with the certainty that Donatella will continue to be the beating heart of the maison. “Versace is in my DNA and forever in my heart”wrote, suggesting that, even far from the style office, his love for the jellyfish will remain unchanged.
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