The end of an era.
Donatella Versace, the sister of the Versace founder of the same name Gianni, releases the creative direction of the Italian luxury label. The designer, who has led the brand since Gianni Versace’s death in 1997 as Chief Creative Officer (CCO), will take over the position of Chief Brand Ambassador from April 1, 2025.
In this new role, Donatella Versaces will support philanthropic and non -profit activities and continue to be a global “advocate of the brand”. In a press release from the Versace mother company Capri Holdings, Donatella thanked the design team and the employees of Versace and added that it was “the greatest honor of my life to continue my brother Gianni”.
“He was the real genius, but I hope I have something of his spirit and persistence. In my new role as Chief Brand Ambassador, I will remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart, ”says Versace
Change further heats Prada takeover rates
Dario Vitale, the former design and image director of Prada sister brand Miu Miu, takes her place.
“The Versace House has a unique legacy that has comprised for decades and has shaped the history of fashion,” says the future CCO. “I would like to express my sincerely thank you for her trust in me and for her tireless commitment to the extraordinary brand that Versace is today. to contribute global effect. “
This marks a new chapter in the history of the traditional house, which is the subject of increasing rumors that its possession could soon fall into the hands of the Prada Group. While the media reports about this significant change within the industry are still circulating, Vital’s appointment as creative director should only heat up this speculation. In the meantime, however, the leadership of Capri and Versace looks at the further growth of the brand.
John D. Idol, CEO and Chairman by Capri Holdings, emphasized Donatella’s merits in the management of the creative vision of the legendary luxury house and her “integral role for the global success of the company”. He continued: “We are pleased to announce that Dario will joined the Versace House as the new Chief Creative Officer. It is a strong leader in design, and we are confident that his talent and his vision will make a significant contribution to the future growth of Versace. ”
“Versace is what it is today, thanks to Donatella Versace and the passion that she brought into her role a day for almost 30 years. The universal values for which it stands and their love for uncompromising creativity has anchored Versace far beyond a brand or a company. Cooperation with her was an incredible privilege and pleasure, “said Emmanuel Gintzburger, CEO von Versace.
“I am confident about the company and its current position because we are well prepared that the organization is writing this new chapter for the house. Dario Vital is a rare talent that deeply respects the essence and values of Versace and clearly understands its growth potential. We are convinced that his experience and vision will bring a new perspective for the brand. I look forward to welcoming him in the coming weeks and starting a new and ambitious journey for Versace. ”
This article previously appeared on fashionunited.uk and was used with digital tools translated.
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