After the bankruptcy and closures of the British shops last year, Ted Baker is said to be present again in London next year.
After the British brand put its website online again in the region in November, it is now planning to open a shop in the English capital, according to the British tabloid ‘The Sun’. This is planned for early 2026. No further details were published.
The company No Ordinary Designer Label (Nodl), in which Ted Baker’s sales activities were bundled in Great Britain and the other European markets, had to register bankruptcy last year. This led to the closure of the brand’s 46 branches in the region. The closures fell together with the withdrawal from international markets such as North America and the Netherlands, where bankruptcy proceedings also ran.
Since then, the Ted Baker-Mother Authentic Brands Group has slowly rebuilt the brand. New wholesale, sales and license partnerships with various third-party providers were closed in a number of regions. Pace Partnership London, for example, took over the brand’s wholesale business in Great Britain and Europe, while United Legwear & Apparel was commissioned to manage the e-commerce by Ted Baker.
New EU platform
After the resumption of e-commerce in Great Britain, Ted Baker presented his special EU platform on July 1st. This offers customers: Interior in regions such as Germany, Ireland, the Netherlands and Spain access to a localized shopping experience. At that time it was said in a press release from Ted Baker: “Germany and Ireland have long been key markets for the brand and represent a strong and committed audience for Ted Baker. This new chapter reflects Ted Baker’s commitment to serve its loyal EU customers with high-quality product descriptions, curated experience and improved services.”
Fashionunited asked the Authentic Brands Group to comment on the report by ‘The Sun’.
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