DAt 1946 the Vespa is an object of worship, not a simple scooter, the Vespa is the Vespa. Reseated mythical by the film “Roman Holidays” and renewed over the years with acumen and delicacy, always leaving them that unique design imprint, as a true icon. This magical world today finds home in the new concept store, called Vespa The Empty Spacewhich is located in via Broletto 13 in Milan and beyond, also creative expression in A collection that marks Vespa’s real debut in the fashion system. Wind It consists of garments designed for the urban rhythm: technical garments, clean lines, ironic details.
The new Vespa collection
To the wind, the Vespa fashion collection
The collection translates the movement into style: functional materials and comfortable shapes meet immediate and recognizable graphics. The path to discover Al Vento. Pilot Dogs is the opening drop that introduces an aesthetic and a unique determination as well as A mascot, the dachshund, which animates t-shirts, shirts, sweatshirts and denims with wide volumes. The Pilot Dogs family also takes to the street on the Wide-Leg denim with a White laser engraving: technical precision that meets playful creativity. The concept expands to the garments Second Skin with All-over printing: a chorus of dogs-pilots that celebrates variety, identity and individual freedom. Next to this imagination, a selection Urban Daywear with net volumes: Montgomery reinterpreted with contemporary details, Varsity Jacket in leather with the Vespa logo, e Logote sweatshirts which combine comfort and iconicity. Heads designed for the city and for the adventure, from the square to the horizon. Pilot Dogs It’s not just a capsule: it’s one moving narration. Curves, kilometers and playful mascots where the style chases the irony. More than an aesthetic, a way of belonging. THEThe result is an inclusive and daily wardrobe, designed to be worn and not to go unnoticed.
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A new house for Vespa
In the heart of Brera in Milan, in via Broletto 13, it opens a fluid space that stages the Vespa language: Curve surfaces in satin metal, wood to warm the environment, a floor that recalls the workshops and sculptural furnishings where the shape and function coincide. The route accompanies us among iconic vehicles, the fashion area with the drops of Wind It is a lifestyle section dedicated to brand objects and graphics as well as, of course, the wasps parked on the showcase. The Vespa Cafè Complete the experience: a cafeteria that translates the lexicon of the garage into the daily service thanks to teapots that recall tanks, whimstering, “minuetry” containers, a metal lunch box and a tray with a technical texture, while small mottos hidden under the cups sign the irony of the brand. Vespa The Empty Space The creative vision that inspires the entire project remains; The showroom becomes the new concept store dedicated to an Italian myth.
The Vespa Caffé
Discover the Vespa collection too. Visit the concept store in the heart of Brera, via Broletto 13 in Milan, where you can find your favorite garments, a brand new café and obviously many wasps.
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