In pictures
Diesel opens a new flagship store in New York’s Soho shopping district.
The store is designed according to the new retail concept designed by creative director Glenn Martens, Diesel announced on Tuesday. The store has two floors decorated in red and white, the denim brand’s colors, inspired by the logo.
The more sustainable Diesel Library denim collection is on offer on the ground floor, surrounded by a large LED wall. Also available is the current SS22 runway collection as well as spring pre- and main collections.
After New York, further flagships are to follow this year, including Tokyo, Shanghai and Paris.